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Flamingo

Head of Community

New York, NY; USUnited States
Director+ · Growth Marketing
POSTED 26 OCTVERIFIED 1D AGO
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Role
14 days opentrue age
Posted 26 Oct
Pay
$165k–$250kno pay posted
Market p25–p75
$165k–$250k
New York · n=841 · 365d to 6 Nov
CompanyFlamingo →
12open roles
Opened · 30d
+0
Closed · 30d
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30d window
Market
25,356open · Director+ Other
Opened · 7d
+1,5206% of open
All other
624,042open
All tracked boards · live 9 Nov · n=25,356

About Flamingo

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Role

As Head of Community, you'll run the creator engine behind Harry's, Flamingo, and Lume. It's a big role with a lot of room to build. You own the pod behind all creator and content work for TikTok Shop, the mass creator strategy across affiliate channels and platforms, and the entire influencer pipeline, from the first message to a long-term partnership. It all runs on one shared creator network and one set of infrastructure, with one goal: great creator content that helps the business grow and drives revenue.

The role sits in the Growth organization and reports to the Head of Growth, but the work is cross-functional by nature. You'll work every day with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand, partner with the brand marketing teams on influencer strategy, and pull in the growth creative team and brand influencer partners along the way. Your team handles creator execution across all of it.

We're looking for a creator-commerce operator who thinks in networks, incentives, content velocity, and commercial outcomes, and who can partner credibly with brand leaders.

What You'll Do

The creator network and front door

  • Own Mammoth's shared creator network across all three brands. Every creator conversation, from either Growth or Brand, runs through it so no creator hears from two Mammoth teams.
  • Own the shared infrastructure: contracts, rates, rights, payments, and the content repository. Paid usage and affiliate are the default on every deal.
  • Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts.
  • Own the TikTok partner relationship and bring cross-brand asks to the platform.

TikTok Shop and mass creator strategy

  • Own the pod that runs all creator and content work for TikTok Shop, led day to day by the Sr. Manager, Community.
  • Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms: recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.
  • Build the path from mass creator to affiliate across channels to deeper partnership, so the best creators are found early and grow with us.
Source · FlamingoFirst seen 7 NovOriginal ↗