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Flamingo

Director of Brand Communications and Community

New York, NY; USUnited States
Director+ · Growth Marketing
POSTED 22 OCTVERIFIED 1D AGO
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Role
18 days opentrue age
Posted 22 Oct
Pay
$165k–$250kno pay posted
Market p25–p75
$165k–$250k
New York · n=841 · 365d to 6 Nov
CompanyFlamingo →
12open roles
Opened · 30d
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Closed · 30d
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Market
25,356open · Director+ Other
Opened · 7d
+1,5206% of open
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624,041open
All tracked boards · live 9 Nov · n=25,356

About Flamingo

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the team

Flamingo is a women’s grooming brand with a point of view, and our brand and marketing team is where that point of view comes to life. We’re a small, creative group that moves fast, sweats the details, and cares as much about how Flamingo feels as how it looks. You’ll work alongside teammates who will push your ideas further and cheer when they land, and you’ll have real ownership from day one.

About the Role

The brands people love are the ones people can’t stop talking about. As our Director of Brand Communications & Community, you’ll build Flamingo’s awareness, engagement, conversation, and advocacy. You’ll own the strategy for influencer, ambassador programming, and PR, and lead the team that brings it to life across social and community.

This is a brand-building role. You’ll build relationships with the talent, agencies, and partners who shape how Flamingo is seen, work hand in hand with PR on the stories we tell, and create the programs and moments that turn fans into advocates.

You will work closely with the Head of Flamingo to align on overall brand and business goals, and how to create impactful buzz online and offline. You will manage a team that covers social media management, influencer marketing, and community.

What you will accomplish

  • Set the strategy that builds awareness, engagement, conversation, and advocacy for Flamingo across influencer, ambassador, PR, social, and community
  • Lead influencer strategy, deciding who we partner with and why, and negotiate with talent and their agencies, including celebrity talent
  • Build an ambassador program that turns our most passionate fans and advocates into lasting champions of the brand
  • Partner with PR on narratives, calendars, campaigns, and gifting strategy so press, influencer, and community moments reinforce each other
  • Establish community engagement through events and campaigns that bring fans, ambassadors, and influential voices together
  • Guide content and social with our creative team so Flamingo’s voice and storytelling stay distinct everywhere we show up
  • Own relationships with PR, production houses, creative agencies, and talent, and manage the budgets behind them
Source · FlamingoFirst seen 7 NovOriginal ↗