Who we’re looking for

We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi‑team organization. This role is both strategic and hands‑on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics.

You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.

What you’ll do

Marketing Operations Strategy & Ownership

Own the end‑to‑end Marketing Operations strategy for a scaled organization, balancing flexibility with governance
Act as the primary Marketing Ops partner to senior marketing leadership

Hands‑On Systems & Execution

Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi‑market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking
Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows
Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations
Lead vendor selection, renewals, and day‑to‑day tool optimization

Process Optimization & Scale

Establish and maintain scalable workflows, templates, and operating rhythms
Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale
Identify operational bottlenecks and design solutions that scale globally and work across functions
Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross‑tool dependencies
Drive automation and standardization while maintaining flexibility where needed to support growth
Enable segmentation, regional execution, and localization from an operational and systems perspective
Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs

Analytics & Insights

Define and own marketing and funnel metrics across the full customer journey
Build and maintain executive‑ready dashboards and recurring performance reporting
Deliver insights that inform investment decisions, strategy, optimization, and campaign performance
Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement
Cross‑Functional Leadership & Collaboration
Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams
Align on data definitions, KPIs, SLAs, and handoffs across GTM teams

At Fieldwire, we’re looking for our next Senior Marketing Operations Manager to have the following skills and experiences

8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations
Must be Marketo Certified
Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred)
Deep, hands‑on expertise with CRM, marketing automation, and analytics tools
Strong analytical mindset with the ability to turn data into actionable insights
Demonstrated ability to operate at both strategic and executional levels
Excellent stakeholder management and executive communication skills
Comfortable driving change, structure, and clarity in complex environments

What Success Looks Like

Marketing operates with clarity, consistency, and speed at scale
Leadership has clear visibility into performance, impact, and ROI
Teams are enabled by systems and processes—not slowed down by them
Marketing Ops is viewed as a strategic partner, not just a support function

Compensation:

The estimated pay ranges for this role are as follows: $110,000 - $150,000

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 30%.