About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

We're hiring a Senior Director, Content & Social to build and run the organization responsible for winning mindshare. This leader owns the full portfolio: original content production, creator partnerships, community/discourse channels (X, Discord, Reddit), and the paid amplification layer that supports all of it.

What You'll Own

Strategy & Measurement

Own the scoreboard: connect content/social performance (reach, non-follower reach, engagement) to unaided awareness and be fluent enough in both content and commercial metrics to defend that investment
Build and maintain competitive benchmarking (share of voice, response time, engagement on comparable content) against the fastest-moving players in our space
Manage a mix of FTEs and agency partners - know when to build in-house vs. buy.
Build the business case for incremental investment (staff, production, paid media, talent) using content and commercial metrics side by side. You should be as comfortable defending a budget ask to a CFO-minded stakeholder as you are giving creative notes
Manage an annual portfolio across production, talent, paid boosting, and staffing

Content Engine

Scale original content output with a defined static/video mix) without sacrificing quality or brand distinctiveness
Build repeatable, sustained formats (not one-offs) grounded in customer psychology and use our core differentiators as recurring proof points where applicable

Creator & Talent

Run a volume-based creator program alongside our signature talent partnerships, sourcing and vetting creators for fit, risk, and commercial upside
Own the function end to end: briefs, approvals, agency management, and roster development

Real-Time & Competitive Response

Build and run the real-time response playbook across platforms
Build a programmatic publishing + paid amplification engine triggered by performance thresholds

What You'll Bring

10+ years in social/content leadership, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category (streaming news, culture media, or a "newsroom-speed" digital brand).
A track record of building or scaling a content/social org from a small existing team into a larger, structured operation