Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Marketing Coordinator, WinCraft

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Marketing Coordinator will play a critical role in executing brand-building and go-to-market marketing initiatives across WinCraft's full distribution portfolio.

ROLE OVERVIEW

The Marketing Coordinator supports the production and implementation of marketing activities across all channels of distribution for WinCraft, contributing to brand positioning, graphic development, and campaign execution. This role works closely with the Director of Marketing to translate strategy into detailed project plans, creative deliverables, and cross-functional workflows — spanning digital campaigns, social media, copywriting, sales presentations, and catalog content. The Marketing Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Partner cross-functionally with Sales, Art, Licensing, and other departments to fulfill marketing requests and align on campaign objectives, ensuring timely and on-brand delivery
Collaborate closely with the Director of Marketing to maintain brand standards across all materials, communications, and project timelines.
Support Marketing Specialists with merchandising build-outs for internal spaces, trade shows, and other company initiatives.

Fan & Customer Impact (Obsessed with Fans)

Create and update product copy and bullet points for WinCraft products across digital and print channels, ensuring accuracy and consistency for the end consumer.
Build and grow WinCraft's presence across Facebook, Instagram, TikTok, and other applicable platforms to increase audience engagement and fan reach.
Assist in compiling supporting details — including item setups, pricing, and team and product selections — for catalogs, sales decks, and other large-scale customer-facing projects.
Monitor platform performance and identify opportunities to deepen audience engagement across digital channels.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

Leverage AI tools to efficiently develop high-quality, on-brand content at scale across digital and print channels.
Identify opportunities to streamline marketing workflows and improve efficiency across campaign production and cross-functional communication.
Monitor and replenish catalogs and samples throughout the office and at trade shows, proactively addressing gaps and fulfillment needs.