Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Director, Business Strategy & Analytics will play a critical role in driving data-informed digital marketing performance and customer acquisition strategy across Paid Search, Paid Social, Display, and Affiliate channels.

ROLE OVERVIEW

We are seeking a data-driven leader with deep experience in eCommerce marketing analytics and a scrappy, get-it-done attitude to join the Strategy & Analytics team. This role partners closely with the Digital Marketing team to optimize digital marketing investments, improve campaign efficiency, and shape customer acquisition strategy — with significant exposure to senior leadership and a mandate to distill complex marketing data into clear, actionable insights. The Director, Business Strategy & Analytics delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

Serve as a strategic analytics partner to Digital Marketing channel managers and business stakeholders, translating analytical findings into commercially relevant recommendations that influence channel strategy and budget allocation.
Collaborate with data science, engineering, and business intelligence teams to ensure analytics infrastructure, models, and tools are built to scale and meet evolving business needs.
Effectively communicate complex analysis to non-technical stakeholders and senior leadership, building confidence and alignment around data-driven decision-making.

People Leadership:

Set a high analytical bar for the Strategy & Analytics team, fostering a culture of intellectual curiosity, rigor, and continuous improvement.
Mentor and develop team members by modeling deep-dive analytical thinking and equipping them with frameworks to uncover insights that drive meaningful business impact.

Fan & Customer Impact (Obsessed with Fans)

Translate complex digital marketing data across Paid Search, Paid Social, Display, and Affiliate channels into clear, actionable insights that directly improve the fan acquisition experience and customer journey.
Develop and maintain data visualizations and dashboards that enable the organization to continuously monitor performance and identify opportunities to improve both profitability and user experience.
Partner with digital marketing channel managers to identify growth opportunities and cost savings that enhance how fans discover and engage with Fanatics Commerce's eCommerce platform.
Apply cross-channel impact analysis — including cannibalization, partial channel attribution, and marketing mix modeling — to ensure fans are reached through the most effective and efficient channels.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

Dig two to three layers below the surface of marketing data to uncover non-obvious insights that drive smarter investment decisions and unlock new growth levers.
Partner with data science to build, optimize, and productionalize bidding models that improve the efficiency and performance of digital marketing spend.
Hypothesize opportunities within complex data sets, design and execute test plans, analyze results, and synthesize findings into concrete recommendations for senior leadership.