About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience across Topps.com, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our live shopping platform, Fanatics Live.

We are backed by Fanatics, the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others. But we are a nimble, ambitious team building products from the ground up.

If you are passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect is a chance to help build the future of collecting.

About the Role

We are seeking a Director to own our Asynchronous Instant Rips (AIR) product. AIR gives collectors the thrill of the rip on their own time, with transparent economics and cards they actually want to own.

This is a true GM role. You will be accountable for the strategy, the product roadmap, and a significant revenue number. You will own the full P&L levers: acquisition, activation, retention, pack economics, and monetization.

The core of the job is building moments. Pack drops, themed releases, tentpole events, and live ops calendars that give collectors a reason to come back and a reason to spend. You will run AIR like a best-in-class consumer live service, with deep cohort analysis, disciplined performance marketing, and a relentless cadence of content and events.

You will drive cross-functional teams across product, inventory, design, engineering, marketing, and analytics, and work closely with our Live Instant Rips, Live Breaking, Marketplace, and Topps teams. This is a highly visible, hands-on leadership role in a business that is early, fast-moving, and still being defined.

Responsibilities

Own Asynchronous Instant Rips (AIR) product strategy and P&L, setting and delivering against ambitious revenue, retention, and margin targets.
Define and execute the product roadmap in partnership with Product, Design, and Engineering, balancing speed to market with long-term platform health.
Build and run a live ops engine: pack launches, limited drops, seasonal and sport-calendar events, collaborations, and tentpole moments, with a clear calendar and a measurable playbook.
Own user co-horting and lifecycle strategy, from first rip to VIP, using data to understand what drives repeat purchase, card retention, and lifetime value.
Lead performance marketing and growth for AIR, owning channel mix, creative testing, CAC and payback targets, and the link between acquisition and downstream retention.