General Manager, Ever - San Diego

About Us

Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.

Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at evercars.com.

About the Role

The General Manager is the senior operational leader at Ever’s San Diego hub. You will own the full customer-facing deal lifecycle —from first contact through delivery, post-delivery efforts, funding and title — and be accountable for the performance, culture, and daily execution of four verticals: Sales, Customer Experience, Finance & Insurance, and Business Office / Title & Registration. This role reports directly to the Director of Sales and requires a full-time, on-site presence at the San Diego hub.

Key Responsibilities

Sales Leadership

Deal Volume & Margin: Own retail deal volume targets for the San Diego market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores.
Sales Process: Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.
Deal Quality: Review deals in progress and post-close for margin integrity, proper structure, and adherence to process. Coach the Sales Manager on unit economics and objection handling.
Funnel Gaps: Identify and address breakdowns in the sales funnel before they become systemic issues.
Product Knowledge: Maintain deep working knowledge of EV fundamentals and Ever's inventory, financing/protection products, and coach the team to translate that expertise into confident, customer-friendly guidance that sets Ever apart from traditional dealerships.
Team Training and Development: Own a structured onboarding program for new Sales, finance managers, and CX hires, with clear 30/60/90-day milestones and ramp-to-productivity targets. Run regular information sharing sessions, deal reviews, and skill sessions on discovery, objection handling, and EV education.

Customer Experience & Lead Operations

Pipeline Performance: Oversee inbound and outbound pipeline. Hold the Customer Experience Manager accountable to contact rate, appointment set rate, and show rate.
CRM & Process Hygiene: Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied across the team.
Alignment: Partner with pricing and inventory functions to align lead flow and vehicle positioning with CX team capacity and conversion performance

Finance & Insurance (F&I)

Back-End GPU: Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.
Compliance: Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable.
Leading Indicators: Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&I operations.
Capacity & Structure: Identify constraints in F&I staffing or role definition and escalate to the VP of Operations before they affect throughput.

Business Office / Title & Registration

SLA Performance: Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis.
Handoff Ownership: Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding.