Overview

Join a high-performing team delivering enterprise Marketing, Sales, and Digital Experience solutions across Esri. This role partners with Marketing, Sales, and technology stakeholders to understand business needs, optimize processes, define requirements, and deliver solutions across CRM, marketing automation, customer data platforms, web and content management, analytics, and enterprise integrations.

The ideal candidate combines strong business analysis and process improvement skills with an understanding of marketing and sales operations, customer engagement, and enterprise applications. You will translate business objectives into scalable technology solutions that improve customer experience, enable data-driven decisions, streamline workflows, and support business growth.

Responsibilities

Lead requirements discovery through stakeholder interviews, workshops, process reviews, document analysis, use cases, and workflow assessments
Partner with Marketing and Sales stakeholders to understand business processes, challenges, objectives, and opportunities for technology enablement
Translate business needs into clear functional requirements, user stories, acceptance criteria, process models, and solution specifications
Analyze current-state and future-state processes and recommend improvements to campaign execution, lead and account management, customer engagement, reporting, and operational efficiency
Support requirements across marketing automation, CRM, customer data platforms, campaign and journey orchestration, analytics, personalization, and digital experience applications
Collaborate with business owners, product owners, architects, data teams, and engineers to define scalable solutions, integrations, and data flows across enterprise applications
Facilitate prioritization, backlog refinement, roadmap planning, MVP definition, and alignment on business value and delivery scope
Support data and reporting requirements, including customer and account data, audience segmentation, campaign performance, lead engagement, and marketing effectiveness
Define requirements for integrations and workflows across platforms such as Salesforce, Adobe Experience Cloud, SAP, ServiceNow, and enterprise data platforms
Work with web and content management teams to improve digital experiences, content workflows, customer journeys, and integration with Marketing and Sales systems
Support data governance, privacy, consent management, and compliance requirements, including GDPR and integrations with platforms such as OneTrust
Coordinate functional testing, integration testing, user acceptance testing (UAT), release readiness, and post-deployment validation
Work in Agile delivery environments to manage requirements, facilitate sprint activities, resolve questions, and maintain alignment between business and technical teams
Evaluate emerging capabilities, including AI-powered assistants and automation, to identify opportunities to improve customer engagement and business processes
Act as a trusted advisor to Marketing and Sales stakeholders, ensuring technology investments address business priorities and deliver measurable outcomes

Requirements

5+ years of experience as a Business Analyst supporting enterprise applications, business process improvement, CRM, marketing technology, sales operations, or digital platforms
Experience gathering, analyzing, documenting, and validating business and functional requirements
Strong understanding of Marketing and/or Sales processes, such as campaign management, lead management, account engagement, customer journeys, or performance reporting
Experience facilitating workshops and collaborating with stakeholders across business and technology teams, including senior leadership
Ability to translate business objectives into actionable requirements, process models, user stories, and acceptance criteria
Understanding of enterprise applications, data flows, APIs, integrations, and cross-system dependencies
Strong analytical, problem-solving, communication, and stakeholder management skills