Skip to content
Elevations Credit Union

Lifecycle Marketing Program Manager

Broomfield, Colorado, United States; Elevations BasecampUnited States
Growth Marketing
POSTED 11 SEPTVERIFIED 4H AGO
Apply Ask
Role
59 days opentrue age
Posted 11 Sept
Pay
$55k–$154kno pay posted
Market p25–p75
$55k–$154k
United States · n=21890 · 365d to 6 Nov
CompanyElevations Credit Union →
25open roles
Opened · 30d
+2
Closed · 30d
−1
3d of snapshots · 30d window
Market
416,376open · Other
Opened · 7d
+21,3455% of open
All other
623,733open
All tracked boards · live 10 Nov · n=416,376

When joining Elevations, you can expect to work for a company with

  • A leadership team that strives to make this the best place you’ve ever worked!
  • A focus on supporting our employees’ mental, physical, and financial well-being
  • A commitment to diversity, equity, and inclusion recognized by the Denver Business Journal and Colorado Association of Realtors
  • A highly engaged workforce devoted to innovation, continuous improvement, and collaboration
  • A reputation for excellence, as evidenced by being a two-time recipient of the Malcolm Baldrige National Quality Award
  • A passion for consistently providing amazing experiences and creating raving fans

If you join our team, here are some of the perks you can expect

  • A competitive total rewards package with 4 weeks paid time off for full-time employees, work anniversary paid time off, paid volunteer time off, and 12 paid holidays
  • Comprehensive medical, dental, and vision plans with employer contributions to supercharge your Health Savings Account
  • Up to a 4% match on 401(k) contributions
  • Up to twelve weeks of fully paid parental leave
  • An extensive Employee Assistance Program that provides personalized care options for your whole household
  • Ample opportunity to learn, develop and grow with access to LinkedIn Learning, career and leadership development programs, job shadowing, a mentor program, and tuition reimbursement up to $5,250/year

Location

Elevations Credit Union- Broomfield Basecamp

  • Hybrid: Employees who are able to perform the essential functions of their jobs away from an Elevations location may do so with the expectation that they are onsite at least fifty percent of the time over a two-week pay period.

Summary/Objective

This position is responsible for the strategy, design, implementation, and optimization of member journeys that support member acquisition, onboarding, activation, engagement, retention, reactivation, and relationship growth. This role defines audience strategy, personalization, testing, and measurement across the member lifecycle, ensuring communications are coordinated, compliant, and aligned to member and business needs. This role balances strategic planning with hands-on execution to lead lifecycle marketing initiatives and partner with stakeholders across the organization to translate growth priorities into connected, relevant, and measurable member experiences.

Essential Functions

  • Lifecycle Strategy & Member Journey Design: Develop and optimize lifecycle strategies across member acquisition, onboarding, activation, engagement, retention, reactivation, and relationship growth. Map priority member journeys to identify friction points, communication gaps, and adoption opportunities. Translate business priorities into journey briefs, audience strategies, personalization approaches, channel sequencing, and success measures.
  • Omnichannel Campaign Orchestration & Execution: Directly own and execute email marketing, from planning through send and performance tracking. Lead planning and coordination of lifecycle campaigns across the full range of member-facing channels, sequencing channel mix based on journey needs and business priorities. Develop campaign briefs and requirements, coordinate stakeholders and vendors, and support deployment readiness. Execute or facilitate select channels directly as needed, ensuring communications are connected, timely, accurate, and compliant.
  • Marketing Analytics, Measurement & Optimization: Define member journey and campaign success metrics, including engagement, conversion, product adoption, onboarding completion, retention, reactivation, PFI, and share-of-wallet. Ensure tracking, attribution, segmentation, and reporting frameworks support accurate measurement. Lead test-and-learn efforts across audience, timing, channel mix, cadence, personalization, and calls to action. Translate performance insights into recommendations for continuous improvement.
  • Cross-Functional Communications Planning & Compliance: Serve as a lifecycle communications planning lead across Digital, Analytics, Product, Retail/Branch, Compliance, Operations, Creative, vendors, and other teams. Maintain visibility into lifecycle communication plans to reduce channel conflict, duplication, member fatigue, and disconnected experiences. Support governance around cadence, timing, approvals, accessibility, regulatory standards, and member data considerations.
Source · Elevations Credit UnionFirst seen 2 NovOriginal ↗