Why We Exist and What We Do:

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. In this role, you will review team content, use performance data to inform future creative, and drive channel growth.

A key part of the role is leading content direction that supports TikTok Shop revenue goals while keeping a steady flow of entertaining brand content that builds awareness. You will also help strengthen creative direction across the broader social team.

The ideal candidate has experience making branded content with performance in mind, loves comedic content, and has a strong understanding of TikTok culture.

This role will report to the Sr. Social Media Manager. This is a full-time role with company benefits based in Marina del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do

Strategy & Ownership

Lead Dr. Squatch’s TikTok strategy, with a focus on audience growth, brand presence, and TikTok Shop performance.
Plan content around campaigns, product launches, Shop priorities, and ongoing brand content.
Identify opportunities to increase reach, engagement, and revenue.

Agency & Creator Management

Manage relationships with creative partners.
Give the internal social team and creative partners clear creative briefs, direction, and feedback.

Creative Direction

Develop concepts, moodboards, and briefs to guide content production.
Keep the Dr. Squatch voice consistent while bringing fresh ideas to the channel.
Stay ahead of trends and translate them into scalable content.

Content Creation

Create and publish in-feed TikTok content.
Step in as on-camera talent.
Coordinate with agencies on video content that supports TikTok Live.
Collaborate with internal teams and partners to execute campaigns.

Performance & Optimization

Analyze content performance and apply findings to strategy and creative.
Track channel growth, engagement, and GMV.

Cross-Functional Collaboration

Partner with the Social, Marketing, and Growth teams on campaigns and content priorities.
Align TikTok initiatives with broader brand goals.
Share trends and insights to improve overall social strategy.

About You

Bachelor’s degree in Marketing, Communications, Video Production, or a related field preferred.
4+ years of experience creating and directing social content, with a strong focus on TikTok.
4+ years of experience working with or directing creators, agencies, or other collaborators.
Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategy.
Highly comfortable performing on camera.
Strong editing and production skills using tools such as TikTok’s native editor, CapCut, Premiere Pro, Photoshop, or similar.
Deep understanding of TikTok culture, trends, memes, and audience behavior.
Excellent written and verbal communication skills with a natural ability to connect with an online community.
A creative storyteller who can develop engaging content and scalable formats that drive growth.
Passion for community engagement and representing a brand voice consistently and authentically.
Energetic, witty, adaptable, and willing to take creative risks in a fast-moving environment.
A collaborative team player who stays positive and brings a good sense of humor to the job.