Position Overview

The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.

We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to product-led growth (PLG) is highly valuable.

You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market.

This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling.

Key Responsibilities

Go-to-Market & Product Strategy

Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.
Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.
Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.
Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth.

AI & Technical Product Marketing

Develop GTM strategies for AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning.
Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.
Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities.

Market & Customer Insights

Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends.
Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.
Identify opportunities across SMB and mid-market segments, including digital and product-led growth motions.

Sales Enablement & Commercial Execution

Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.
Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.

Measurement & Optimization

Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.
Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns.

Required Experience/Skills

8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company.
5+ years in product marketing or technical product marketing, with demonstrated ownership of end-to-end GTM strategies.
Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies.
Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features.
Experience marketing to SMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions.
Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.
Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.