About Definitive Healthcare:

At Definitive Healthcare, our mission is simple: to connect with the real people who make healthcare happen. With real data on real people, our customers get the Definitive picture of the Healthcare market to move their businesses and organizations forward.

We’re committed to delivering the industry’s most reliable, actionable, and differentiated insights and empowering the innovators and organizations transforming healthcare. Because when our customers succeed, healthcare improves—for everyone.

Since our founding in 2011, we’ve grown into a global company headquartered just outside Boston, Massachusetts, supporting more than 2,100 customers around the world. Along the way, we’ve built a culture centered on purposeful work, collaboration, curiosity, and meaningful impact.

We’re passionate about the work we do and the people we do it with. Through programs like Definitive Cares and our employee-led affinity groups, we create opportunities for our teams to connect and give back to the communities where we live and work.

About the position

We are seeking a high-impact seller to drive revenue growth through agency partnerships, with a focus on large holding companies and their healthcare media teams.

This role is responsible for introducing, educating, and scaling adoption of our healthcare digital audiences across agency planners, buyers, and activation teams, enabling agencies to activate and resell our data across their life sciences, payer, and provider clients.

Healthcare marketers are increasingly shifting toward data-driven targeting to improve engagement with both healthcare professionals and consumers.

This role is critical to establishing our audiences as a trusted, compliant, and high-performing solution within agency planning and activation workflows, unlocking scaled, repeatable growth through agency channels.

What you’ll do

Agency Revenue Growth

Own and grow a portfolio of agency relationships, with emphasis on major Holdco’s and their healthcare-focused media teams
Drive new revenue through adoption and activation of healthcare audiences across multiple client accounts
Generate pipeline across Life Sciences, Provider, and healthcare brands by activating patient, provider, care team, and executive audiences through agency partners

Education & Enablement

Educate agency teams on healthcare audience strategies, including clinical and therapeutic interest-based targeting, HCP audiences, and patient journey insights
Position audiences within programmatic workflows (DSPs, data marketplaces, onboarding platforms such as LiveRamp)
Deliver training and playbooks that enable agencies to confidently activate healthcare audiences at scale

Sales Execution

Identify opportunities tied to healthcare campaign briefs, brand launches, and therapeutic area focus
Translate client objectives into compliant audience strategies (e.g., awareness, patient engagement, HCP targeting)
Close deals with agencies and support downstream activation into end advertiser platforms

Activation & Expansion

Partner with internal teams to ensure successful campaign execution and delivery
Use performance insights (CTR, engagement, conversion signals) to drive repeat usage
Expand adoption across additional brands, therapeutic areas, and agency divisions

Cross-Functional Collaboration

Work with Operations, Product and Marketing to refine healthcare audience positioning and GTM
Provide feedback on demand trends (e.g., HCP targeting, DTC engagement, therapeutic categories)

What Success Looks Like

Agencies consistently activating and reselling healthcare audiences across multiple clients
Growth in repeatable, scalable activation revenue across therapeutic areas
Strong relationships with healthcare media planners, buyers, and programmatic teams
Expansion across Holdco networks and increased share of healthcare media spend

What you'll need

6+ years of experience in digital media, adtech, or data sales
Proven experience selling into agencies, ideally supporting healthcare or life sciences clients