Vice President, Design
About CookUnity
Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.
VP Design
About CookUnity
CookUnity connects people with exceptional food made by chefs. Founded in 2018, we are building a chef-powered food marketplace with a mission to empower chefs to nourish the world.
Our ambition is to build the best product in our market and a company that matters for generations. Food gives us an extraordinary design opportunity: chefs with distinct stories, meals worth craving, photography, personalization, packaging and a recurring place in people's lives. This hire will bring those pieces together as we shape CookUnity's next stage.
About the role
We are looking for a VP of Design with exceptional taste, deep product design expertise and the ambition to make everyday eating dramatically better.
How do you make food irresistible through a screen? Help people discover meals they will love without making choosing feel like work? Build a connection with the chef behind their food? Make opening the box live up to the promise of the app? These are the challenges you will help us solve.
This full-time executive role reports to Head of Product, and leads Product Design, Brand Design, and Product Insights and Research Ops. You will build on the existing Product Design and Research teams, lead through their functional leaders, and develop Brand Design leadership. Product design depth is essential.
You will shape what we build and why alongside Product, Engineering and Marketing, identify unmet needs and bring forward experiences beyond today's roadmap. You will set the vision and stay close enough to the work to carry its quality through to what customers actually receive.
What you will do
Shape an exceptional product experience
- Make discovery, personalization and recurring ordering easier, more compelling and more useful, while helping customers explore the breadth of our chefs and food.
- Turn ambitious ideas into working prototypes that help teams understand the opportunity, challenge assumptions and choose what matters.
- Set a demanding bar for interaction, visual design, content, accessibility and usability. Give precise feedback, sweat the details and challenge work that is not good enough.
- Partner with Product and Engineering from early exploration through implementation and launch. Build design systems that make excellent execution repeatable.
Connect the brand promise to the experience
- Lead Brand Design and creative direction across digital and physical touchpoints, making our chefs, their food and their individuality come alive.
- Partner with Marketing on campaigns, storytelling, photography and packaging. Establish a coherent design language across product, communications and the experience of receiving a meal.
Make customer understanding change decisions
- Lead Product Insights and Research Ops, with direct customer contact and rigorous research shaping priorities rather than simply validating solutions.
- Combine qualitative insight, behavioral data and experimentation to understand unmet needs, evaluate trade-offs and improve experiences after launch.
- Share accountability with Product, Engineering and Marketing for conversion, engagement, retention, customer satisfaction and lasting business value.
Build an exceptional team
- Recruit outstanding designers and researchers, develop managers and future leaders, and give teams clear direction and room to do their best work.