At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

About the Role

We are seeking a highly technical, hands-on Director of MarTech Operations to own the data infrastructure, tracking architecture, and conversion signal integrity that power our performance marketing efforts.

This is a specialized, cross-functional role at the intersection of marketing technology, data engineering, and performance marketing. You will ensure that data flows accurately and reliably across our digital properties, marketing technology stack, data warehouse, CRM, and advertising platforms, enabling our teams to make informed decisions, improve measurement, and optimize marketing performance.

You will take a holistic view of our MarTech ecosystem, auditing existing systems, tracing data from its point of origin through ingestion and transformation to its ultimate activation, and identifying and resolving gaps that compromise data quality or performance. You will partner closely with Growth Marketing, Web, Engineering, and Brand to strengthen our technical foundation and ensure our marketing platforms receive the accurate, actionable signals they need.

This is a player-coach role for a technical operator and systems thinker. You will define architecture and establish standards while remaining deeply involved in implementation, testing, troubleshooting, and continuous improvement. The ideal candidate can move seamlessly between a detailed technical investigation and a strategic conversation about how better data can drive business outcomes.

What You'll Do

MarTech Architecture, Data Lineage & Integrity

Own End-to-End Data Flows: Develop a deep understanding of our MarTech ecosystem and how data is created, collected, ingested, transformed, and activated across our website, tracking infrastructure, data warehouse, CRM, and advertising platforms.
Trace and Troubleshoot Data Lineage: Follow data across systems—from front-end events and conversion signals through ingestion pipelines, warehouse tables, business logic, and reverse ETL workflows—to identify where data is lost, distorted, duplicated, or misrepresented.
Strengthen Data Quality and Observability: Establish monitoring, validation, and troubleshooting practices that improve data integrity, surface anomalies, and help identify issues before they affect marketing performance or reporting.
Own the Tracking Architecture: Serve as the technical owner of our tagging and tracking ecosystem, including Tealium, conversion pixels, event tags, and related integrations. Ensure tracking is accurate, consistent, and maintainable across our digital properties.
Optimize Data Infrastructure: Partner across the MarTech stack, including Snowflake, Airbyte, and reverse ETL tools such as Hightouch or Census, to maintain reliable data flows between source systems and downstream activation platforms.

Conversion Tracking & Signal Optimization

Lead Server-Side Tracking: Implement and maintain server-to-server integrations and conversion APIs, including Meta Conversions API (CAPI), Google Enhanced Conversions, and other relevant platform integrations, to improve measurement reliability and address evolving privacy limitations.
Improve Conversion Signal Quality: Ensure advertising platforms receive accurate, timely, and meaningful conversion data. Identify opportunities to enrich signals with first-party and downstream business data that improve campaign optimization and bidding performance.
Manage Offline Conversion Workflows: Build and maintain processes that connect advertising interactions to downstream outcomes, including CRM stage progression and qualified or completed conversions. Ensure identifiers such as Google Click IDs (GCLIDs) and other supported matching signals are captured and passed back appropriately.