Who Connecteam is:

Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide.

We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn’t happen behind a desk, and doesn’t have time for messy spreadsheets, scattered group chats, or tools that don’t talk to each other. Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job.

Backed by $220M+ from Insights Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency.

About the Role

We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management - and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions.

Key Responsibilities

Lead Management & Sales Coordination

Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.

HubSpot Architecture & Marketing Automation

Own the HubSpot CRM architecture and operations: maintain database health, object associations, property structure, and field mappings to ensure data integrity. Design, build, and optimize marketing automation - including email nurtures, lead routing rules, lifecycle stage transitions, and list segmentation - to drive efficient campaign execution and seamless reporting.

Marketing Analytics & Strategic Insights

Conduct deep-dive analyses to identify trends and address emerging needs across the funnel - such as changes in lead quality, demo completion rates, and campaign performance - supporting data-driven decision-making across the team.

Marketing Technology & Process Operations

Oversee the marketing technology stack and core operational processes: manage current tools, evaluate and implement new solutions, and lead user configuration and adoption. Drive operational excellence by improving cross-functional workflows, onboarding team members, and collaborating with finance to manage marketing budgets and expenses effectively.

Team Performance & KPI Evaluation

Establish monitoring frameworks to evaluate the marketing team’s performance and track their ability to meet key KPIs. Analyze operational bottlenecks to help sub-teams optimize campaign execution, resource allocation, and overall output.

AI Innovation & Workflow Efficiency

Proactively identify opportunities to modernize marketing operations by evaluating, building, and deploying new AI-powered tools, custom agents, and automated workflows. Streamline routine tasks and actively train and support the marketing organization to drive AI adoption and fluency across daily operations.

Experience & Skills

1-2 years of experience in marketing operations, project management or equivalent.
Familiarity in working with Monday, Hubspot and automation tools like Zapier and N8N.
Understanding and hands-on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools) to enhance day-to-day work efficiency and automate workflows.
Familiarity with APIs and webhooks to connect systems, pass data between tools, and build custom automation workflows.
Experience with lead management processes, pipeline reporting is an advantage.
Analytical mindset with a data-driven approach to problem-solving and decision-making.
Excellent communication and collaboration skills, with the ability to work cross-functionally across marketing, sales, and operations teams.
Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus.