An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.

Codal is hiring a hands-on Digital Marketing Lead to own demand generation across paid, organic and AI search, directories, partners, email and social. You will build and lead the team that runs these channels, including our GEO, AIEO and SEO specialists, and hand qualified leads to sales teams.

This is a builder role, not a coordinator role. You have spent 10+ years in digital marketing, you have done this inside a consulting or professional services firm that was scaling, and you still write the brief, build the campaign, read the analytics and fix the funnel yourself. You are early and deep on AI: you understand how buyers now discover vendors through ChatGPT, Perplexity, Google AI Overviews and similar engines, and you know how to make Codal the answer.

What You'll Do

Own the demand engine

Own pipeline contribution from digital channels: paid search and social, organic search, AI search, directories and review sites, partner co-marketing, email and social
Set channel budgets, targets and the monthly operating cadence, and report lead volume, cost per qualified lead and pipeline influence to leadership
Define what a qualified lead is with Sales, build the scoring and routing in HubSpot, and hand qualified leads to the SDRs in each sales pod with the context they need to convert

Lead on AI search, GEO and SEO

Lead the GEO, AIEO and SEO team that sits inside this function, setting the strategy for how Codal shows up in ChatGPT, Perplexity, Google AI Overviews and traditional search
Run the technical and content programs behind it: entity and schema work, citation and source building, content structured for answer engines, and measurement of AI-driven visibility
Stay hands-on with the tooling, testing new AI search and marketing tools yourself before rolling them out to the team

Build and lead the team

Hire, onboard and manage the digital marketing team across paid, SEO, GEO, email and marketing operations, including agency and contractor partners
Build the systems the team runs on: campaign briefs, content and landing page workflows, attribution, dashboards and QA
Coach a team that is itself hands-on, and set the bar by doing the work alongside them

Partner across Codal

Work with the sales leadership on go-to-market priorities by industry and practice area, and turn them into campaigns
Work with practice and industry leads who own the message for their area, giving them the channels and execution to reach the market
Coordinate with the content, events and partner marketing teams so campaigns land as one program, not separate pushes

What You Bring

10+ years in B2B digital marketing, with at least 3 years leading demand generation and managing a team
Experience at a consulting, agency or professional services firm during a period of growth, where you helped build the marketing function and scale pipeline
Deep, current, hands-on experience in AI search: GEO, AIEO and how LLM-based engines select and cite sources, plus a strong SEO foundation (technical, content and off-page)
Proven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results
Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including lead scoring, routing and reporting
Fluency in analytics and attribution (GA4, Search Console, Looker Studio or similar) and the ability to build your own dashboards