At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

JOB SUMMARY:

The Sales Lead Germany is responsible for leading a team of Field Account Executives to acquire high-value net new fitness, wellness or new vertical partners for the ClassPass platform within Germany. They are embedded within their market, building strong fitness-wellness industry relationships and being the first to know where the best local studios, gyms and spas are, including those newly opened, while coaching and developing their team to do the same.

MINIMUM QUALIFICATIONS AND REQUIREMENTS:

3+ years of experience managing a B2B sales team of 5+ reps, with a proven track record of coaching individuals and teams to consistently hit quota

5+ years of overall B2B sales experience, ideally combining Field and Inside sales tactics

Proven sales record of consistent over-performance on monthly quotas and OKRs, both individually and through a team, including a demonstrated history of improving team performance, whether turning around an underperforming team or scaling a high-performing one
Data-driven approach to sales management: comfortable moving between rep-level analytics and broader market trends to diagnose where conversion is breaking down and where opportunity exists, using pipeline data to drive coaching and strategy, not just report on it

Data Savvy mindset: Proficiency with Salesforce, Salesloft and Microsoft Suite

Fluent in German and English

Strong territory management skills, including experience prioritizing and allocating patches/accounts across a team to maximise coverage and yield in a field-sales environment

Be based in Berlin or Munich, with travel across the broader region

Strong alignment with Playlist core values and an eagerness to learn in a fast-paced environment

Familiarity with and/or professional connections within the local fitness, wellness or other applicable industry in Germany are a plus

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Lead, coach and develop a team of Field Account Executives to grow the book of business within Germany

Engage directly with fitness, wellness or new vertical partners within the assigned area to grow the book of business, modeling best practices for the team
Consistently hit or exceed monthly quotas based on new venues added to the ClassPass network, both individually and across the team
Own the sales process end to end, defining and continuously refining how the team prospects, qualifies, and closes, through to partner onboarding, and working closely with internal teams to improve the onboarding experience for new partners
Regularly shadow reps in the field and review activity data to identify what's working, coach on gaps, and share best practice across the team
Lead with a field-first mindset, prioritizing in-person outreach through drop-ins, meetings, and events, and selectively apply Inside Sales tactics where appropriate to accelerate pipeline momentum
Drive continuous improvement by proactively identifying opportunities to improve how the team operates, testing new sales initiatives, and scaling the ones that move the needle on results
Identify and attend networking opportunities to build strong connections within the regional fitness and wellness community