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Butternut Box

Head of Growth - Germany

Berlin; Germany, Berlin Germany
Director+ · Marketing
POSTED 2 SEPTVERIFIED 4H AGO
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Open for
62d
since 2 Sept
Hiring · 30d
48
0 net · open roles

Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered directly to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.

🐾 The job

  • Leadership Team: Play a key role in building a >€100mn business/market as part of the German leadership team, together with Brand, Direct Sales, People & Country Management.
  • Drive Market Growth: Take full ownership of our German acquisition budget, channel mix, and growth strategy. Work hand in hand with our Brand Manager to scale our acquisition channels even further & drive channel diversification.
  • Lead & Mentor: Direct and empower a team of 3+ channel specialists across performance marketing, influencer marketing & ambassador marketing, as well as agency partners to maximize performance and delivery.
  • Strategic Leadership: Partner directly with the Country Director on forecasting, budgeting, and long-term expansion plans, e.g. into new markets or channels.
  • Commercial Optimization: Be responsible for improving payback periods through channel diversification & lowering CPAs, as well as increasing LTVs through a strong focus on retention initiatives.
  • Reporting & Insights: Own performance reporting and clear stakeholder communication across all organizational levels.
  • Cross-Functional Alignment: Work seamlessly with global Product, CRM, Brand, and Executive stakeholders.

👀 What we're looking for

  • Budget Ownership: 2+ years leading strategic growth with direct ownership of a mid-seven-figure (€) German acquisition budget within the D2C space, ideally subscription-focused.
  • Omnichannel Expertise: Deep hands-on and strategic expertise across paid digital/performance marketing and non-digital marketing channels, with a proven track record of building new acquisition channels from scratch.
  • Team Leadership: 2+ years of experience leading, structuring, and managing a team and agency partners.
  • Advanced Analytics: Strong proficiency in data analytics to drive channel optimisation & diversification.
  • Product & Conversion: Good grasp of digital product and CRO within the broader marketing ecosystem. You will not own this, but be a key stakeholder to them to improve our digital product & CRO.
  • Matrix Management: Proven ability to manage relationships across localized country teams and global functional units.
  • Languages: Native/C2 German and fluent business English.

⏳ The interview process

  • Initial call with your dedicated Talent Acquisition Partner, carried out remotely.
  • The process will include a take home task, or a presentation of some kind.
  • Skills interview, usually carried out remotely.
  • Behaviours interview, usually carried out in person in the Berlin office.
  • Depending on the seniority of the role you're applying for, there may be a final Leadership interview as a final step.

We usually expect our interview process to take 3-5 weeks, end to end.

🙌 Our benefits

  • 25 vacation days + 1 extra day for every year (up to 4) that you grow with us
  • 5 additional, paid 'paws' days off per year dedicated to your personal wellbeing. Hit pause when you need it most.
  • Personal learning & development budget to sharpen your skills
  • Monthly selection of perks via our dedicated benefits platform
  • Urban Sports Club discounted membership for your fitness
  • Employee perks specifically for your four legged companion
  • Hybrid working (2 days home office / 3 days office) + Remote-First periods
Source · Butternut BoxFirst seen 2 NovOriginal ↗