The Senior CRM Marketing Strategist, International reports directly to the CRM Marketing Manager, International and is responsible for planning, executing, and optimizing CRM email campaigns across our International geographies including the United Kingdom, France, Germany, Italy, and Spain. This role exercises advanced judgment in developing and managing the email calendar, conducts in-depth data analyses to evaluate campaign effectiveness, and makes tactical recommendations to drive conversion and loyalty. The successful candidate manages vendor and agency relationships, seeks efficiency gains through documentation and knowledge sharing, and collaborates closely with cross-functional partners and leaders to align marketing efforts with channel and business goals.

What you'll be doing

Campaign Strategy, Execution & Optimization

Plans, develops, and executes email campaigns across UK, EU, and International geographies, exercising advanced judgment in strategy, audience approach, and campaign structure to drive conversion and loyalty.
Creates and refines audience segmentation strategies grounded in customer behavior, lifecycle stage, and purchase data, leveraging customer insights to optimize the customer journey and improve campaign effectiveness.
Conducts in-depth analyses of campaign and channel performance to evaluate effectiveness and identify opportunities, and utilizes data to make recommendations for tactical adjustments in marketing strategies.
Contributes in the design and execution of A/B testing frameworks, effectively communicates results, and makes actionable conclusions to drive ongoing optimization.
Ensures campaigns are aligned with brand guidelines, adhere to brand standards across all markets, and meet cultural nuances across UK, FR, DE, IT, and ES.
Manages marketing activities across UKEU geographies with an understanding of channel dynamics, traffic generation, and ROI metrics. Applies knowledge of competition and seasonality to support marketing strategies and decisions, and collaborates with the CRM Marketing Manager to align marketing expenses with expected results.

Finance, Budget & Data Analysis

Understands how the role and channel tie to the financial goals of the company, considers financial implications in decision making, and is responsible for tracking against functional financial targets and budgets in partnership with the CRM Marketing Manager.
Monitors spend and revenue pace to goal projections of the channel, reports back, and provides key and real-time recommendations to the CRM Marketing Manager.
Creates revenue build-ups for the channel and implements updates.
Performs discount dollar and coupon usage analysis to determine profitability in channel promotions and offers.
Utilizes tools such as Google Analytics, Power BI, and CRM platforms to provide in-depth data insights for stakeholders.

Reporting, Performance Monitoring, Insights, & Recommendations

Presents findings and recommendations to the CRM Marketing Manager and cross-functional partners, adapting communication to the audience and simplifying complex data into well-organized, actionable content.
Creates weekly and bi-weekly reports to review channel engagement and provide performance updates and learnings for key business partners.
Presents and reviews performance in weekly meetings with functional lead.
Prepares and executes ad hoc deliverables for the channel.
Executes analysis and season wrap-up slides for the channel.
Raises flags within the channel and provides timely recommendations for optimizing current and developing future campaigns.
Monitors and reports on competition, relevant news, industry trends, and emerging technologies to refine campaign tactics and identify opportunities.

Integrated Planning & Cross-Functional Collaboration

Plans channel initiatives to support integrated planning goals and presents to peers and functional leads.
Develops and optimizes innovative customer experiences based on understanding of the UK/EU audience, collaborating cross-functionally to ensure campaigns drive conversion and loyalty.