Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Location: United Kingdom

Role Type: Individual Contributor

Initial Scope: UK, with the potential to expand across the Commonwealth over time

Travel: Significant UK travel with some international travel as required

Your Impact

Axon is looking for a strategic seller to help build our Defence, National Security, Public Safety and Critical Infrastructure business in the UK.

This is not intended to be a traditional product overlay or specialist advisory role. We are looking for someone who can build a market, create pipeline, develop strategic relationships and establish the partner ecosystem required to scale.

The role will focus across Defence, National Security, Public Safety, Critical National Infrastructure, airports, ports, defence supply chain and other strategically important infrastructure.

The right person will bring a combination of Defence / National Security experience, commercial sales experience and a strong understanding of how to build and leverage channels, primes, systems integrators and strategic partners.

Initially this will be a UK-focused individual contributor role. As the business and opportunity mature, there is potential for the remit to expand more broadly across the Commonwealth.

What You’ll Accomplish

In the First 6 Months

Build a clear UK market strategy across Defence, National Security, Public Safety and Critical Infrastructure.
Identify and prioritize the highest-value target accounts, programs and routes to market.
Establish relationships with key Defence, government, public safety, national security and critical infrastructure stakeholders.
Build a focused network of primes, systems integrators, resellers and strategic partners who can extend Axon’s reach.
Develop a qualified pipeline with clear customer problems, buying paths, partners and next steps.
Create greater awareness of Axon’s capabilities beyond individual products and position the broader ecosystem against customer outcomes.

In the First 12 Months

Build a meaningful and repeatable pipeline across the segment.
Close initial strategic opportunities and establish referenceable customers and partners.
Establish several high-value channel relationships that create scalable access to Defence, Public Safety and Critical Infrastructure opportunities.
Position Axon as a credible participant in major Defence, public safety, national security and critical infrastructure programs.
Create a repeatable GTM model that can eventually be expanded into Canada, Australia, New Zealand and the broader Commonwealth.

What You’ll Do

Build the Market

Own the commercial strategy for the UK Defence, National Security, Public Safety and Critical Infrastructure segment.

Identify where Axon can create differentiated value across airspace awareness, drone detection, real-time operations, situational awareness and the broader Axon ecosystem.

Develop the market rather than wait for traditional inbound opportunities or formal tenders.

Sell Strategically

Own a defined set of strategic accounts and opportunities.

Develop relationships at senior levels across Defence, government, public safety, national security and critical infrastructure organizations.

Understand complex customer problems, procurement processes, funding paths and decision structures and translate them into executable commercial strategies.

This role should be comfortable operating through long and complex sales cycles while maintaining clear commercial accountability.

Build the Channel

Develop strong relationships with primes, systems integrators, resellers, consulting partners and other organizations already operating within the Defence, public safety and security ecosystem.