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Authentic

Director, eCommerce - Greater China

Shanghai, China ; ShanghaiChina
Director+ · Sports & Lifestyle
POSTED 5 NOVVERIFIED 4H AGO
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4 days opentrue age
Posted 5 Nov
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Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

We are seeking a highly strategic, results-driven Director, eCommerce, Greater China, to own and accelerate the e-commerce business performance and commercial results of Authentic's brands across Greater China. Reporting to the SVP, Greater China Business Development, this role is accountable for revenue growth and profitability across key e-commerce platforms - including Tmall, JD, Dewu, Vipshop, Pinduoduo, Douyin, etc.j - with a dual mandate to win new business (new platform partnerships and direct-licensing deals for ABG's brands and categories) and to grow existing business (store footprints, licensee portfolios and operational KPIs). The role drives results through platform partnerships, licensee collaboration and hands-on business execution, while safeguarding brand positioning and brand equity. The ideal candidate possesses in-depth knowledge of the operating mechanics of major e-commerce platforms in China, and prior direct employment at one or more of these platforms is required. Experience in the sports, outdoor, apparel or footwear categories and brand management is preferred.

What you’ll be working on

Business Leadership & Budget Ownership

  • Own the end-to-end e-commerce business performance and commercial results of Authentic's brands across Greater China.
  • Accountable for delivering growth targets across both new business and existing business, meeting revenue, profitability and operational KPIs across platforms and brand portfolios.
  • Develop and drive the execution of business growth plans that maximize market share, category leadership and platform competitiveness.
  • Partner with licensees to translate regional strategy into deliverable sales plans, promotion cadence and channel investment.

Platform Strategic Partnership

  • Act as Authentic's senior business representative in strategic engagements with Tmall, JD, Dewu, Vipshop, Pinduoduo, Douyin, etc. securing new partnership opportunities while deepening existing platform relationships.
Source · AuthenticFirst seen 6 NovOriginal ↗