About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are seeking a Partner Marketing Lead, APAC, reporting to the Global Head of Partner Marketing, to own partner marketing end to end across a region where partners are central to how Claude reaches enterprises. As our founding APAC Partner Marketing leader, you'll set the plan for the region rather than execute one set elsewhere: you'll build the operating model, carry partner pipeline goals, and turn our work with hyperscale cloud providers, global and regional systems integrators, resellers, and technology partners into a regional go-to-market motion that creates pipeline and drives adoption of Claude.

The central challenge is sequencing: ANZ, ASEAN, India, Japan, and Korea differ in their partner ecosystems, buyers, languages, and maturity. In some, local partners are the main route to enterprise customers, and India's systems integrators also deliver for customers worldwide. You'll decide where to invest first, where a global or partner-led program is enough for now, and where to wait.

This role calls for the seniority to lead a regional organization and the willingness to start hands-on with a very small team, defining the regional team plan and then hiring and managing the team as headcount opens. The role covers the whole region, including Japan, where you'll build on an established Partner Marketing presence, so that partners and sales teams experience one connected regional approach.

Key responsibilities

Set the APAC partner marketing strategy, annual plan, and investment priorities, aligned with global Partner Marketing, the regional Partnerships business plan, and APAC sales leadership
Decide which markets and partners to prioritize, in what order, and through which motions, and revisit those choices as the business changes
Represent Partner Marketing with regional and global leadership, and make clear recommendations on tradeoffs
Build the regional operating model, including planning, intake, approvals, reporting, and how global programs are adapted for local markets
Define the regional team plan and make the case for where to add capacity
Hire, manage, and develop the team as headcount opens, and set the standard for partner marketing in the region
Build a network of regional agencies and vendors to extend the team
Build joint marketing plans with priority partners, starting with hyperscale cloud providers and their co-sell and marketplace motions, alongside global and regional systems integrators, resellers, and technology partners
Equip partners to market and sell Claude on their own, with localized campaigns, content, and workshops they can run with their own teams and customers
Lead the regional partner calendar, including joint campaigns, executive engagements, workshops, partner events, and regional partner summits
Set pipeline and adoption goals with Partnerships and sales leadership, and take ownership of the results
Connect partner activity to priority accounts and open opportunities so that partner and direct sales motions reinforce each other
Build the regional pipeline of partner customer stories and public proof points
Own the regional partner marketing budget and market development funds, with strong financial discipline and a focus on return
Maximize partner co-investment and negotiate effectively with vendors
Define how success is measured, including sourced and influenced pipeline and adoption of Claude, and use results to decide where to invest and what to stop
Align the regional plan to the International Partnerships business plan, working with its leadership on overall goals and day to day with subregional and country partnerships leaders and partner managers
Work with APAC sales leaders on account priorities and where partners can help open or advance deals