Job Summary

LANEIGE is seeking a strategic, results-driven Senior Manager, National Media to lead the planning, execution, optimization, and innovation of national paid media programs across key digital channels. This individual will serve as the primary lead across agency, platform, and internal stakeholders to deliver best-in-class media performance against brand and business objectives.

The ideal candidate combines strong analytical capabilities with a passion for emerging media trends and consumer behavior. They will lead media strategy development, creative asset briefing and management, campaign optimization, measurement, and ongoing performance recommendations while identifying new opportunities to drive brand awareness, engagement, and conversion.

Key Responsibilities

Media Strategy & Planning

Develop and execute national paid media strategies aligned with brand priorities, product launches, and business goals.
Lead paid media strategy and go-to-market planning for key innovation launches, ensuring media investments, audience strategies, creative assets, and measurement plans are fully aligned to launch objectives.
Partner with cross-functional teams to ensure media plans support key marketing initiatives and moments throughout the year.
Recommend channel allocations, audience strategies, and investment approaches to maximize campaign impact.
Continuously evaluate the competitive landscape and media trends to identify opportunities for growth.

Agency & Platform Management

Serve as the primary day-to-day lead for the brand's paid media agency relationship.
Manage media planning, execution, reporting, and optimization processes across campaigns.
Build and maintain strong partnerships with key media platforms, including Meta, TikTok, Google, YouTube, Pinterest, and emerging channels.
Leverage platform relationships to access beta programs, new ad products, innovation opportunities, and strategic partnerships.
Lead regular business reviews with agency and platform partners to ensure continuous improvement and alignment to business objectives.

Creative Asset Development & Management

Own the paid media asset briefing process, translating campaign objectives into clear creative requirements and channel recommendations.
Partner closely with Brand Marketing and Creative teams to ensure assets are developed according to platform best practices and campaign goals.
Develop and manage creative testing roadmaps across audiences, formats, messaging, and placements.
Recommend creative optimizations and content strategies to improve campaign effectiveness.
Oversee creative rotations and ensure assets are delivered on time to support campaign launches.

Performance Optimization & Reporting

Monitor campaign performance and lead weekly optimization reviews with agency partners.
Analyze channel, audience, and creative performance to identify opportunities for greater effectiveness and efficiency.
Deliver ongoing performance recommendations and actionable insights to the Brand team and Marketing leadership.
Develop and present campaign recaps, learnings, and strategic recommendations to senior leadership.
Establish test-and-learn frameworks focused on audience targeting, creative performance, bidding strategies, and emerging media opportunities.
Track and report against key business and media KPIs, ensuring investment decisions are data driven.

Budget Management & Forecasting

Manage and forecast paid media budgets to ensure investments align with brand priorities and performance objectives.
Monitor spend pacing and proactively recommend shifts in investment based on performance and evolving business needs.
Partner with Marketing leadership and Finance teams on annual planning, budget allocation, and investment recommendations.
Ensure efficient budget management and accountability across all paid media initiatives.

Measurement & Business Impact

Establish measurement frameworks and success metrics for all paid media campaigns.
Partner with Analytics, E-commerce, and Marketing teams to evaluate media effectiveness and contribution to business objectives.