Senior Demand Generation & Campaign Strategy Manager
Agility’s commercially deployed humanoids operate alongside teams in warehouses, manufacturing facilities, and distribution centers—tackling physically demanding and repetitive tasks while enabling workers to focus on higher-value work. With industry-leading safety standards and years of proven deployment data, we're pioneering a new era of automation that enhances human potential.
We are seeking an experienced, strategic, and hands-on Senior Demand Generation & Campaign Manager to own our multi-channel demand generation programs and full-funnel campaign strategy — spanning web, social, email, search (SEO/AEO/GEO), and paid media. The ideal candidate combines deep expertise in campaign strategy and knows how to build programs that drive awareness and pipeline, with a data-driven approach to campaign execution, conversion rate optimization, and funnel efficiency.
Key Responsibilities
Demand Generation
- Support demand generation strategy & execution: support the planning, building, implementing, and measuring integrated, multi-channel demand generation programs — spanning web, organic/paid social, email, search, paid media, and webinars/events — to drive awareness, pipeline, and revenue. Develop industry and persona-based strategies.
- Paid media & performance marketing: launch paid media across social, search, display, and programmatic channels; manage budget allocation and partner with agencies on targeting, bidding, and creative testing.
- Account-based marketing: assist in building account-based programs using buying signals, design multi-touch campaigns for complex buying committees, and collaborate with sales on account selection.
- Manage the campaign calendar: maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments.
- Deliver Key Performance Indicators (KPIs): deliver against key metrics including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.
- Optimize channel and funnel performance: design and analyze A/B and multivariate tests across touchpoints (email, landing pages, ads, forms) to eliminate friction and continuously improve conversion rates.
- Evolve search strategy: evaluate emerging AEO and GEO practices alongside managing traditional SEO. Track buyer research behaviors across AI platforms (e.g., Google, ChatGPT, Perplexity, Gemini, etc.) to maintain visibility.
Content Strategy Support
- Partner on funnel-stage content: collaborate with Brand, Content, Product Marketing, and Events to align full-funnel assets (blogs, ebooks, infographics, case studies, success stories, webinars, landing pages) with buyer needs across all channels. Direct and brief agencies on developing traffic drivers and campaign assets.
- Inform the content roadmap: bring campaign and channel performance data to content planning so that content investment is prioritized around what buyers actually engage with and convert on.
- Ensure message-market fit: work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.
Sales Partnership & Enablement
- Bridge marketing and sales: act as the connective tissue between demand generation and sales, ensuring campaigns are designed to support pipeline goals and GTM priorities.
- Support sales enablement: partner with sales to translate campaigns into usable sales assets, talk tracks, and follow-up email sequences that help convert MQLs (marketing-generated leads).
- Close the feedback loop: run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact, and adjust strategy accordingly.
Qualifications & Requirements
Experience & Education
- Professional Experience: 7+ years of experience in demand generation, campaign marketing, or performance marketing, including managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives.
- Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.