The Manager, Public Relations Strategy will lead and execute proactive and strategic media relations efforts that elevate AccuWeather’s global brand, reinforce our position as the most accurate and most used source of weather forecasts and warnings in the world, and amplify our mission of saving lives and protecting property. Manager, Public Relations Strategy will report directly to the Vice President of Corporate Communications and will have direct involvement with the Director of Corporate Communications and the Media Relations Supervisor, as well as lead and mentor the corporate communications interns.

This role is responsible for developing and maintaining strong relationships with national, regional, and trade media; providing strategic guidance to secure high-impact coverage of AccuWeather's news and content; shaping compelling narratives around AccuWeather’s Superior Accuracy™, products, innovation, leadership, and enterprise solutions; and supporting executive visibility. Manager, Public Relations Strategy will serve as a key strategic advisor, ensuring consistent, timely, and accurate messaging across earned media channels in a fast-paced, high-visibility environment.

KEY RESPONSIBILITIES

Develop and execute comprehensive media relations strategies aligned with corporate priorities, product launches, major weather events, research releases, partnerships, and company milestones
Cultivate and maintain strong relationships with reporters, editors, producers, and influencers across national, business, technology, science, trade, and broadcast media
Draft, edit, and oversee the distribution of press releases, media advisories, statements, talking points, FAQs, and executive messaging
Lead proactive media outreach strategy to secure coverage highlighting AccuWeather’s Superior Accuracy™, innovation, thought leadership, AccuWeather For Business solutions, and the AccuWeather Network
Serve as a primary media contact; manage inbound inquiries and coordinate interviews with executives, meteorologists, and subject matter experts
Partner cross-functionally to ensure message alignment and maximize media impact
Manage communications during significant weather events and time-sensitive situations
Monitor media coverage, analyze results, and provide reporting and insights to leadership
Support executive visibility initiatives and thought leadership opportunities
Maintain organized media lists, press materials, messaging documents, and coverage archives
Work with external PR agencies or vendors as needed
Be available to work outside of normal business hours, including nights and weekends, as needed based on company needs and events
Perform other duties as assigned

Required Qualifications

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
2-4+ years of progressive experience in media relations, public relations, or corporate communications
Proven track record of securing national and top-tier media coverage
Exceptional writing, editing, and storytelling skills
Experience serving as a spokesperson and managing media inquiries
Strong understanding of AP Style and media best practices
Ability to thrive in a fast-paced environment, particularly during high-profile weather events

Preferred Qualifications

Experience in broadcast, science, technology, or weather-related communications
Familiarity with media monitoring and distribution tools
Experience supporting executive communications and thought leadership platforms
Background working with B2B and B2C brands

Skills & Competencies

Strategic thinker able to translate complex scientific and technical information into compelling media narratives
Strong relationship-building and interpersonal skills
Excellent organizational and project management abilities
Calm, decisive, and solutions-oriented under pressure
Collaborative team player with the ability to work independently
High level of professionalism and sound judgment
Proficiency in Microsoft Office and digital collaboration tools

About AccuWeather and Dr. Joel N. Myers