Own the New Zealand P&L and test strategies that scale globally.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Overview

As Country Manager – Toys, you will lead ZURU Toys' commercial performance in market, owning the full P&L and developing the strategies and tactics that take ZURU to the next level in New Zealand. You will build and lead relationships with retail, distributor and licensor partners, lead customer presentations and negotiations, and work closely with ZURU teams in China and New Zealand to ensure on-time, in-full execution. You will also lead ZURU Toys' Fast Start program – unique to New Zealand – which enables the business to scale and identify opportunities globally.

Position Impact

Drives growth in New Zealand through a clear market strategy, a stronger sales network and channel mix aligned to ZURU's broader business strategy, and full accountability for the market P&L and local pricing. Acts as a proving ground for the wider business – the New Zealand Fast Start program tests and scales initiatives that shape ZURU's opportunities globally. Provides Leadership with accurate forecasts, performance insights and win / learn / change learnings that inform planning, promotional investment and decision-making.

Roles & Responsibilities

Develop strategies and tactics to take ZURU to the next level in the New Zealand market

Lead the ZURU Toys Fast Start program, which is unique to New Zealand and enables us to scale and determine opportunities globally

Strengthen the sales network and channels in market, in line with the broader business strategies and expectations

Full P&L responsibility for the market, including pricing at the local market level

Establish and lead relationships with retail, distributor and licensor partners in the market – building trust and credibility

Lead sales presentations to customers, including product demonstrations, data analysis, and category / brand strategies

Lead negotiations with customers on terms, pricing, volumes and activations

Build promotional strategies and measure their effectiveness, reporting back to the business on win, learn, change

Lead and co-ordinate with Marketing and other partners within ZURU to implement marketing initiatives and campaigns

Establish sales and P&L objectives through monthly narratives, quarterly forecasting and yearly planning

Provide Leadership with accurate forecasts, updates and insights into performance and any factors influencing sales or demand profiles

Work weekly with our Sales Analysts in China to review retail sales performance and lead recommendations to customers / partners

Work with our Merchandising and Co-ordination teams in China on purchase order submission and delivery

Work directly with team members in China and New Zealand to secure shipment dates and plans, ensuring on-time, in-full execution in market

Collaborate with the Global Commercial, Brand and Marketing teams based in the New Zealand office

Skills & Experience

Proven experience in a senior sales, key account or country management role within toys, FMCG or consumer products

Demonstrated P&L ownership, including local pricing, forecasting and annual planning

Strong negotiation and presentation skills, with a track record of building trusted relationships with major retailers, distributors and licensors