About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

ROLE PURPOSE

The Licensing Director owns the strategy, performance, and growth of ZURU's Key Account licensing portfolio, spanning both ZURU Toys and other ZURU Edge brands — the partnerships with the largest, highest-profile entertainment studios, IP holders, and global brands that anchor the licensing business. Key Account strategy is shaped jointly with the Head of Licensing & Partnerships; this role brings the dedicated account management leadership, governance, and team structure to execute it and to expand these relationships globally.

HOW YOU WILL MAKE AN IMPACT

You will lead the Key Account team — sized and structured to flex as the portfolio grows — while partnering directly with the Head of Licensing & Partnerships on strategy. This is an account management role built around deep, multi-year, multi-brand relationships with a small number of the most significant partners in the business, using that depth as the platform to unlock new products, categories, markets, and commercial models globally, across both ZURU Toys and ZURU Edge.

CORE ROLES AND RESPONSIBILITIES

Key Account Strategy & Portfolio Growth

Partner with the Head of Licensing & Partnerships to develop and execute Key Account strategy, aligned with long-term portfolio growth across ZURU Toys and ZURU Edge.

Own the performance and growth of the Key Account portfolio across categories, translating strategic priorities into actionable roadmaps.

Assess whitespace and identify opportunities to expand existing partnerships into new products, retail channels, categories, and markets.

Account Leadership & Business Development

Own account management leadership for the most significant studio, IP, and global brand relationships — deep, multi-year, multi-brand partnerships built on long-term value.

Build and manage executive-level relationships, serving as the primary business owner for key accounts.

Develop annual business plans and joint growth strategies with strategic partners.

Identify, evaluate, and prioritise new partnership opportunities of this calibre that drive revenue and expand the brand.

Global Expansion

Drive global expansion of Key Account relationships into new markets, geographies, and categories.

Stay informed on industry trends, competitive activity, licensing opportunities, and emerging IP to identify future partnership opportunities.

Contract & Deal Management

Own contract governance and final approval across Key Account deal structures, minimum guarantees, and contract terms.

Lead negotiation support and executive escalations on complex or high-value agreements.

Partner with Legal to ensure contracts protect ZURU's commercial and brand interests.

Commercial Performance & Governance

Own revenue, royalty, and margin performance across the Key Account portfolio, monitoring against targets and proactively addressing risks and opportunities.

Lead quarterly business reviews, performance reporting, and executive governance across the portfolio.

Partner with Finance on forecasting and royalty reporting accuracy.

Cross-Functional Leadership

Partner with Product Development, Marketing, Legal, Supply Chain, and Finance to launch and scale Key Account partnership initiatives.

Act as the escalation point for Key Account-related issues, resolving them with the right internal and external stakeholders.