Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the Role

You'll build and lead Marketing Science at Vibe- the first hire in a brand-new function, reporting to Vibe's VP of Product. You'll represent the data side of the client relationship, bridging Vibe's technical capabilities with each client's business outcomes, working closely with Sales and Client Success to win and retain business, with Product to shape measurement features, and directly with clients and measurement partners. This role exists because as Vibe moves upmarket, clients need deeper proof of performance and a consultative partner who speaks the language of the numbers. You'll define how Vibe measures success, moving clients from simple attribution to true incrementality, with a mandate to prove Vibe's value beyond vanity metrics, establish measurement authority with client CMOs and Heads of Performance, and build the team from the ground up.

What You'll Do

Measurement Strategy & Frameworks

Define Vibe's measurement strategy, moving clients along the measurement maturity curve

Build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift

Own client-side measurement logic, keeping every number we report statistically sound

Partner with Product and Data Engineering to automate measurement frameworks into the platform

Partnering & Influence

Manage executive relationships with measurement partners like AppsFlyer, Adjust, and verification providers

Lead presentations with client leadership, translating complex data into clear recommendations

Design proof-of-concept tests with Sales that unlock budget from skeptical prospects

Resolve data discrepancies between Vibe and client data with transparency

Hands-On Analysis

Dive into SQL and raw data to troubleshoot underperforming accounts

Design A/B tests and lift studies that isolate what's actually driving results

Separate correlation from causation in a real-time programmatic environment

Publish vertical-specific insights that Sales and Marketing use to educate the market

Team Building & Scale

Hire and develop a team of Data Analysts and Marketing Science managers

Coach the team on statistical rigor and on telling a story with data

Build playbooks for campaign performance that Sales and CS teams can reuse

Shape how the Marketing Science team scales alongside revenue growth

What You Need

10+ years in ad tech/performance marketing at a major platform or a measurement company, with fluency in MMPs, pixels, post-backs, and attribution windows

Experience building a team: hiring, coaching, and scaling analysts

Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies

Strong SQL skills and hands-on data exploration- you're a player-coach, not just a manager