Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the Role

You'll build Vibe's live sports business from the first deal. You join the Supply team and own live sports end to end: the rights holder partnerships, the rate card, the game-day setup, the team and the P&L. You'll report to our CTO and co-founder, Franck Tetzlaff. We just launched Sponsorship, which lets brands book premium shows directly in Vibe, and live sports is next. You'd open live sports to thousands of performance and DTC brands that have never had access, own a business rather than a quota, and do it with Walmart's first-party data now part of the platform. The role is based in New York, and we support relocation for great candidates.

What You'll Do

Partnerships

Build senior relationships with the networks, streamers, leagues that hold live sports rights

Negotiate inventory commitments, rates, minimums, makegoods across direct, PG, PMP deals

Define sponsorship units, category rules for every partner deal

Plan the partner roadmap across the sports calendar, from regular season to tentpole events

Pricing & P&L

Own the live sports P&L, with targets for revenue, margin, partners, campaigns

Build the live sports rate card, from partner cost to sell-side price

Track margin by partner, event, season to decide where to grow

Team

Hire a team covering partnerships, pricing, deal operations

Product

Define what live sports needs from the platform, from ad break scheduling to blackout rules

Represent partner approval flows, creative rules, reporting limits to product teams

Keep every deal inside the VPPA, with aggregate-only reporting, no identifier-based measurement

Sales & Operations

Package live inventory around the sports calendar for the sales team

Turn advertiser demand into partner priorities

Run every campaign from signed deal to game-day delivery, makegoods included

What You Need

12+ years in sports media, with senior experience in live sports ad sales, sports partnerships or programmatic supply

You've negotiated live sports inventory or sponsorship deals with senior counterparts, and owned the revenue number

Fluency in PG, PMP and direct deals, and in how live inventory is packaged and priced

Experience hiring and leading a team

Experience working across product, engineering, sales and legal to turn an open problem into a plan

Working knowledge of privacy limits in content-level advertising, including the VPPA

Nice to Haves

Experience with self-serve platforms or performance advertisers

Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.