About Tunnl

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.

Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

Role Overview

The Product Manager, Audience Products owns Tunnl's audience portfolio end to end — the platform surfaces where audiences are discovered and built, the audiences themselves, and the distribution channels that get them to market. This is the senior product seat on the audience side of the platform, accountable for both the user experience and the commercial performance of Tunnl's audiences.

This role requires commercial curiosity and market awareness. The PM should actively learn the audience marketplace ecosystem, the influence audience ecosystem, understand how partners and competitors differentiate, and think creatively about how Tunnl's audiences can drive downstream revenue.

This role also considers and balances the importance of paywalls and what Tunnl exclusively makes available to platform subscribers. This will involve balancing opportunities for the Platform Sales team and the Partnerships Sales team. PM must:

Understand what DSP integrations are being built and why

Advocate for audience-build needs

Collaborate closely with Partnership PM and Engineers to ensure alignment

Help set both Platform Sales and Partnerships Sales up for success

Own strategy around Tunnl Halo audiences, Tunnl Pre-Built audiences, and Tunnl Marketplace audiences

Develop new audiences offerings and support GTM

This role is sized for a mid-level PM with 5–7 years of experience, ideally with exposure to data products, audience or segmentation tools, ad tech, or marketplace dynamics.

What You'll Do

Audience Platform Surfaces

Own the end-to-end product lifecycle for Tunnl's audience-facing surfaces, from requirements through build, launch, and iteration:

Audience Explorer (discovery, comparison, evaluation)

Audience Builder (combination logic, filters, sizing, guardrails)

Manage Audiences (status, ownership, lifecycle, metadata)

Audience Library (catalog browsing and export)

Halo Audience Platform experience

Ensure these surfaces are intuitive, searchable, scalable, and aligned with how users discover and activate audiences

Unblock engineering by driving decisions, resolving ambiguity, and aligning stakeholders

Play a key role in sprint execution and planning, acting as a conduit between Product and Engineering to ensure audience priorities are clearly defined, advocated for, and delivered

Audience Portfolio Lifecycle

Own the ongoing health of all audiences in the platform, including regular refreshes at a set and clearly communicated cadence, deprecation and cleanup of underperforming or outdated audiences, and clear lifecycle states

Decide which audiences Tunnl builds, refreshes, and sunsets based on commercial demand, engagement data, and strategic positioning

Define metadata standards for audience tables and ensure they're complete, accurate, and consistently structured to support platform discovery, sales enablement, and partner distribution requirements

Coordinate with Strategic Research on inputs from the National Omnibus Survey to translate research signal into audience product decisions

Downstream Distribution & Partnerships

Own the Product side of audience distribution to external marketplaces (StackAdapt, The Trade Desk, and others as the program expands)

Decide which audiences are distributed where, based on demand, revenue opportunity, and cannibalization risk