About the Role

Lead consumer acquisition for a growth-stage education services business with a high-ticket, lead-generation model. This hands-on role combines channel strategy and daily campaign execution, with a focus on growing acquisition while maintaining lead quality and cost-per-acquisition targets.

What You'll Do

Own consumer acquisition across paid search, paid social, and emerging advertising channels, staying active in the platforms day to day.

Set channel strategy based on business needs and scale demand generation while protecting lead quality and CPA targets.

Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.

Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats.

Manage a junior marketer and partner with sales, SEO, and lifecycle marketing teams.

Develop forecasts and performance reporting, and drive conversion rate optimization across the lead-to-consultation funnel.

Advise company leadership on go-to-market strategy and revenue growth.

What We're Looking For

Five to eight years of hands-on performance marketing experience across paid search and paid social.

Experience managing annual paid media budgets of $10 million or more and scaling acquisition while meeting CPA targets.

Background in high-ticket, $5,000-plus services lead generation, ideally at a startup, growth-stage company, or agency serving startups.

Recent hands-on experience with Google Ads, Meta, TikTok, Snapchat, and other advertising platforms, plus hands-on SEO and answer engine optimization management.

Experience with attribution, analytics, CRM and marketing automation systems; SQL and Python are relevant tools.

Strategic, first-principles approach to channel planning and fluency with AI tools for creative testing and marketing workflows.

Compensation & Benefits

Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.