About Tessl

AI is transforming how software is built, and at Tessl, we're building the infrastructure for what comes next.

We're developing a platform that enables engineering teams to build and run AI-powered software factories, where coding agents take on real development work, from picking up engineering tickets to implementing changes and creating pull requests.

By combining structured context, reusable agent skills, automated workflows and evaluations, we're making AI-powered development more reliable, repeatable and scalable, while keeping humans in control. We're tackling some of the biggest challenges in autonomous software development, from code quality and security to helping organisations confidently adopt AI agents at scale.

Founded by Guy Podjarny, previously founder of Snyk, Tessl is a fast-growing Series A startup backed by over $100 million in funding from investors including Index Ventures, Accel, GV and Boldstart.

Joining Tessl means helping define an entirely new category of technology, solving ambitious technical challenges and shaping the future of software development.

ABOUT THE ROLE

We’re hiring a Demand Generation Manager to build and scale Tessl’s growth engine.

You’ll own pipeline creation across channels — from experimentation to execution. This is a hands-on, data-driven individual contributor role focused on building repeatable, measurable demand in a developer-first market.

You’ll work closely with Product Marketing, Content, and Sales to ensure we’re attracting the right audiences and converting attention into high-quality pipeline.

If you love testing hypotheses, building systems from scratch, and turning signal into scalable growth, this role is for you..

WHAT YOU'LL DO

Pipeline Strategy & Execution

Own demand generation strategy across paid, organic, partnerships, and community channels

Build and optimise multi-channel campaigns aligned to product launches and GTM priorities

Drive MQL → SQL pipeline growth with clear attribution and reporting

Experimentation & Optimisation

Run rapid growth experiments across paid media, landing pages, email, and content distribution

Manage budget allocation across channels based on performance

Improve conversion rates across the funnel

Performance & Analytics

Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)

Build dashboards and reporting frameworks

Use data to continuously refine strategy

Cross-Functional Collaboration

Partner with Product Marketing on launch amplification

Align with Sales on ICP targeting and pipeline quality

Work with Content to maximise distribution and reach

WHAT WE'RE LOOKING FOR

Must have

4–8+ years in demand generation or growth marketing (B2B SaaS preferred)

Experience owning paid acquisition and multi-channel campaigns

Strong analytical skills and comfort with attribution models

Demonstrated success building pipeline in early-stage or high-growth environments

Bias for action and experimentation mindset

Nice to have

Experience marketing to developers or technical audiences

Familiarity with PLG + sales-assisted hybrid funnels

Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)

Application Process

Introductory call

Hiring manager interview

Practical growth case discussion

Cross-functional interviews

Final conversation with leadership

Life at Tessl

We want Tessl to be a place where you can do meaningful work, keep learning and enjoy being part of the team. Alongside competitive compensation, we offer benefits designed to support you both inside and outside work.

What we offer

Competitive compensation and equity: Market-benchmarked salaries and EMI share options.

Time off: 25 days of annual leave, plus UK public holidays, and two paid volunteering days each year.

Private healthcare: Vitality medical insurance, including dental, optical and mental health support, with cover included for partners and dependants.

Pension: A 5% employer pension matched contribution through Smart Pension.

Life assurance: Company-paid life insurance with MetLife providing cover of four times your annual salary.