Your mission

At Sunday Natural, we’re on a mission to bring premium wellness products to millions of customers across Europe. As we accelerate our growth, we are expanding our acquisition strategy and exploring new ways to connect with customers.

As our Performance Marketing Manager – Native Ads (all genders), you will help build and scale Native Advertising as a new acquisition channel, combining creative storytelling, data-driven campaign management and end-to-end funnel optimisation to drive sustainable growth.

Your role

You will take ownership of our Native Advertising campaigns, from developing compelling ad creatives and advertorials to managing campaigns across platforms such as Taboola and Outbrain and Meta.

Combining creative execution with analytical excellence, you will build, test and optimise entire conversion funnels, leveraging AI-powered tools, performance tracking and continuous experimentation to turn engaging content into measurable business results.

Your mandate: Establish Native Advertising as a scalable, high-performing acquisition channel – transforming creative ideas and data-driven insights into sustainable customer growth.

Your Responsibilities & Impact

Native Advertising & Campaign Optimisation

Channel Development: Establish and scale Native Advertising as a new customer acquisition channel, identifying growth opportunities and shaping its strategy.

Campaign Ownership: Independently plan, launch and manage campaigns on platforms such as Taboola and Outbrain, continuously optimising targeting, placements and budgets to maximise profitability.

Creative Development & Conversion Funnels

Creative Strategy & Execution: Independently develop compelling ad creatives, headlines and visuals that capture attention and drive engagement.

Advertorial Content Creation: Create persuasive, conversion-focused advertorials, long-form articles and landing page content that turn readers into customers.

Funnel Optimisation & AI: Analyse and improve the entire customer journey, leveraging AI-powered tools to accelerate content creation and experimentation.

Responsible Communication: Ensure advertising content complies with brand standards and applicable health-claim regulations, collaborating with internal experts as needed.

Analytics, Tracking & Collaboration

Tracking & Attribution: Set up and optimise tracking across campaigns, advertorials and landing pages to ensure reliable performance measurement.

Performance Analytics & Reporting: Analyse campaign data, build dashboards and translate insights into actionable improvements using Google Analytics or comparable tools.

Testing & Experimentation: Develop data-driven hypotheses, run structured A/B tests and continuously optimise creatives, content and conversion journeys.

Cross-Functional Collaboration: Collaborate with Performance Marketing, CRO and external agency partners to develop and scale successful campaigns.

What You Bring

Education & Analytical Foundation: Strong analytical and structured problem-solving skills, developed through education and/or professional experience.

Industry and Channel Know-How: 2–3+ years of hands-on experience in Native Advertising / Performance Marketing, gained in an agency or in-house environment. Proven expertise in managing and optimising campaigns on platforms such as Taboola, Outbrain, Meta or comparable networks. Experience in B2C/D2C, particularly nutrition, food, supplements or wellness, is a strong plus.

Creative & Content Expertise: Strong copywriting and storytelling skills, with hands-on experience creating conversion-focused advertorials, ad creatives and landing page content.

Analytical Mindset & Reporting: You confidently analyse performance data, understand tracking and attribution, and translate insights into actionable improvements. Experience with Voluum or comparable tracking and reporting tools is a strong plus.

AI & Automation: You are confident using AI-powered tools to create, test and optimise advertising content and creative assets.

Conversion Focus: You understand how creatives, advertorials, landing pages and customer journeys influence conversion rates and campaign profitability.