SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.

SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics?

For over 11 years, we’ve been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies.

An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.

Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

Integrated AI into our strategic approach since 2023.

Effectively collaborate across 20+ countries with a remote-first and supportive culture.

We’re looking for a hands-on Senior Product Manager to own and drive the Core product direction at SplitMetrics Acquire — a B2B SaaS platform for Apple Ads management.

This role is for someone who connects product decisions to real business outcomes, moves quickly based on market signals and GTM insights, and takes equal ownership of both delivery and adoption. You’ll work closely with cross-functional teams to ensure we’re not just building fast, but building what truly drives growth and customer value.

The team is responsible for driving campaign performance through optimisations, such as AI Bidding, Keyword Expansion Strategies, and automated rules based on external signals.

What you’ll be doing

— Product Strategy & Roadmap

Own and drive the quarterly strategy for the core team responsible for the performance optimisation part of the product

Define quarterly OKRs and initiatives in collaboration with your product team and aligned with the broader company strategy and OKRs

Translate signals from clients, Sales, CS, and the market into product priorities

— End-to-End Product Development

Lead discovery: client research and data analysis

Define the product vision for each initiative you work on from high-level concept to details

Write clear, structured PRDs for cross-functional teams (Engineering, QA, Design)

Partner with engineers to drive execution: align on scope, unblock dependencies, support delivery

— Adoption & Go-To-Market

Partner with Product Marketing on feature positioning and launch communication

Work with CS to drive adoption among enterprise clients

Define product UX copy (tooltips, banners, onboarding)

Track adoption and iterate based on data

— Cross-Functional Leadership

Work in tight alignment with GTM teams (Sales, CS, Marketing)

Ensure the product supports Sales in closing and CS in expanding accounts

Represent your area with internal and external stakeholders

About you

3+ years of Product Management experience in B2B SaaS, ideally with enterprise-facing products

Experience in mobile UA, AdTech, or performance marketing is a strong plus — you understand the client’s world

Experience working on ML products is a plus

Strong data fluency: comfortable working with large-scale performance data, experiments, and key metrics

Ability to extract insights and make decisions even with imperfect data or analytics setup

Solid understanding of A/B testing, incrementality, and optimization logic

Proven ability to connect product decisions to business outcomes (revenue, retention, expansion)

Experience writing clear, structured PRDs for cross-functional teams

Strong prioritization skills, balancing data, business context, and stakeholder input

End-to-end ownership mindset — from discovery through delivery to adoption

Comfortable operating in ambiguity and resource-constrained environments

Experience with AI-first software development lifecycle (AI prototyping, spec-driven development, personally delivering internal tools) is a plus