Senior Manager, Content

Level: M3 |

Location: CAN/USA | Remote

Reports To: Michael Scott, Chief Marketing Officer (CMO)

Type: Permanent | Full-Time

The Role

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real-time operational insights. Our cloud-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments — empowering teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts.

Solink is looking for a Senior Manager, Content to build the narrative and content engine that establishes Solink as the leader of our category — and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought-leadership content, and our speaker & influencer program, turning Solink's expertise into content the market seeks out.

This is a player-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence.

What You'll Be Doing

Category & Brand Narrative

Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.

Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority.

Content Strategy & Editorial Calendar

Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter),, and owned executive channels (speaking, podcasts).

Set the quality bar and editorial standards across the content program.

Speaker & Influencer Program

Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.

Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events.

Sales & Marketing Enablement

Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy.

Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly.

Team & Vendor Management

Manage a content team and/or a network of freelance writers, designers, and agencies.

Manage budget for content production, speaker fees/sponsorships, and influencer partnerships.

Measurement & Reporting

Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership.

A Little Bit About You

7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.

2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.

Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign).

Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing).

Strong editorial judgment and hands-on writing/editing ability; comfortable both setting strategy and producing content directly when needed.

Track record partnering closely with Sales and/or Demand Gen to convert content into pipeline-supporting assets.

Role Expectations

This is an M3 level role — Solink's Senior Manager archetype. At Solink, individuals at this level are key leaders within their department: they effectively manage their team, provide strategic guidance on organizational initiatives and priorities, set direction independently, and execute at a high level.