About Scrunch

Scrunch, a Sitecore company, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.

As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet.

Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Akamai, ADP, Lenovo and breakout startups like Clerk—use the platform.

About the Role

We are looking for a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch.

This role is ideal for a self-starter who has introduced or matured Product Marketing within organizations where the function, processes, or expectations were not previously well defined. You will assess the business, identify the highest-value gaps, and create the strategy, operating rhythms, and deliverables needed to help Scrunch bring products to market effectively.

As the senior Product Marketing leader dedicated to Scrunch, you will connect Product Management, Marketing, Sales, Sales Enablement, Customer Success, Partners, and Sitecore leadership. You will influence product and go-to-market strategy, create structure where it adds value, and translate customer needs, market signals, and roadmap changes into a clear Product Marketing plan that stakeholders can execute.

This is a hands-on leadership role with significant ownership. You will personally lead critical strategic initiatives while helping shape how Product Marketing operates across the business. As the organization grows, there may be opportunities to mentor, develop, and potentially manage Product Marketing talent, making previous people leadership experience valuable.

What You Will Do

Build the Product Marketing Capability

Establish Product Marketing as a strategic discipline within Scrunch and clarify how the function partners with Product, Marketing, Sales, Sales Enablement, Customer Success, and Partners

Assess the organization to identify gaps where Product Marketing can create the greatest leverage and business impact

Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models

Operate as both a strategic leader and a hands-on contributor, driving execution while helping the organization mature its go-to-market capabilities

Mentor and influence teammates across functions and, as the business evolves, potentially support the development or management of additional Product Marketing talent

Drive Product and Go-to-Market Strategy

Own and evolve Scrunch product marketing strategy, including positioning, messaging, segmentation, audience definition, and go-to-market planning

Partner with Product Management to help define roadmap priorities and navigate changes based on customer needs, competitive dynamics, and market signals

Translate product strategy and roadmap priorities into a clear Product Marketing plan that Marketing, Sales, Sales Enablement, Customer Success, Partners, and other stakeholders can execute

Serve as a voice of the market, customer, and buyer in product planning and business decisions

Build Scalable Launch and Release Processes

Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders

Establish a release-tiering framework that aligns the significance of each release with the appropriate level of launch planning, marketing investment, seller readiness, and customer communication

Partner with Product and Marketing to translate product releases into compelling campaigns, programs, and market-facing stories

Create repeatable processes that improve launch quality, organizational readiness, speed, and measurable impact