Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth – shaping what we build, how we bring it to market, and how we drive adoption.

This is an ideal role for a PMM who is hungry for impact, thrives on ownership, and is passionate about bringing fintech products to market. From early ideation to product launch, you’ll own positioning and messaging, lead go-to-market strategies, shape pricing and packaging, and leverage market research and competitive intelligence to inform product decisions. You won't just support GTM – you’ll help shape it, partnering across teams to drive experimentation, improve conversion, and ensure our products deliver real customer value and sustained growth.

What You’ll Be Doing

Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap decisions and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential

Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Performance Marketing, and Data to test, experiment, and iterate on improvements

Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Ensure launches are grounded in customer needs and tied to measurable business outcomes

Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, competitive dynamics, and market trends. Translate these insights into compelling positioning and messaging that resonate with users across the customer journey and remain consistent across marketing channels

Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Performance Marketing, Sales, and Partnerships to align on product marketing priorities, share insights, and deliver cohesive customer experiences

Launch Execution & Enablement: Drive cross-functional product launches from planning through execution, keeping teams aligned, timelines on track, and internal stakeholders equipped for successful launches

Who You Are

You have 5+ years of product marketing experience, preferably at a high-growth B2B or B2B2C company, with a focus on marketing to SMBs

You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes

You’re a data-driven storyteller, skilled at defining KPIs, measuring performance, and translating data into compelling narratives that influence stakeholders and resonate with customers

You’re a customer champion – you engage deeply with customers, advocate for their needs, and translate insights into compelling positioning and messaging

You have exceptional project management skills, with a proven ability to lead cross-functional initiatives, influence stakeholders, and drive execution against objectives and deadlines

You thrive in fast-paced environments, bringing a strong ownership mindset, bias for action, and the ability to lead cross-functional initiatives, manage competing priorities, and drive measurable results

The Interview Process

Stage 1: A 30-minute Google Meet video call with a member of the Talent team

Stage 2: A 45-minute Google Meet video call with the Head of Product Marketing

Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team