Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We're looking for a Manager, Influencer Marketing to lead and scale Relay's influencer marketing program. This is a player/coach role where you'll lead and develop the team while staying hands-on with our most strategic creator partnerships and high-impact campaigns. You'll own the program end-to-end, from strategy and budget to performance and team development.

You'll inherit an established program that's already driving conversions and building meaningful creator relationships across the small business community. We're looking for someone who knows the creator landscape, can identify emerging talent, and thinks creatively about partnerships beyond traditional fintech influencers.

You'll work closely with Brand, Demand Gen, Lifecycle, and Product Marketing to connect influencer campaigns to broader business goals. You'll also help shape Relay's approach to the creator economy, turning emerging trends, platforms, and formats into opportunities for growth. The foundation is built. Now it's your chance to shape what's next for influencer marketing at Relay.

What You’ll Be Doing

Influencer Marketing Strategy: Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador programs. Partner with Brand and Creative leadership to drive brand awareness, audience growth, and funded account conversions

Team Leadership & Development: Lead and develop a team of Influencer Marketing Managers, overseeing hiring, performance, and career growth while coaching the team on creator strategy, negotiations, and platform expertise

Strategic Creator Partnerships: Personally manage Relay's highest-impact creator relationships and ambassador deals, leading negotiations around contracts, usage rights, content cadence, and exclusivity

Creator Discovery & Innovation: Identify emerging creators and unconventional partnerships that reach small business owners beyond traditional fintech audiences, developing creative approaches that build awareness and engagement

Creative Strategy & Storytelling: Lead creative direction for major creator partnerships, developing compelling briefs, collaborating on concepts, and maintaining a high bar for authentic, engaging content

Performance Measurement & Budget Management: Build measurement frameworks across brand awareness, audience engagement, and conversions, while owning attribution, budget planning, pacing, and performance reporting. Practice operational excellence by developing the systems and workflows that will help the team excel

Industry Trends & Compliance: Stay ahead of platform changes, emerging creator formats, and FTC and regulatory requirements, identifying new opportunities to evolve Relay's influencer marketing program

Who You Are

You have 8+ years of experience in influencer or creator marketing, including at least 2 years of people management, ideally in a high-growth SaaS or fintech environment

You have a proven track record of building and scaling influencer marketing programs, including growing teams, developing processes, and driving measurable business impact

You have experience identifying and developing unconventional creator partnerships that reach new audiences and drive meaningful results

You bring strong storytelling and creative instincts, with hands-on experience shaping campaign concepts, creative direction, and creator content

You have experience building and measuring both brand awareness and conversion-focused influencer campaigns, including brand lift, attribution, and ROI analysis

You have strong people leadership and mentorship skills, with a passion for developing talent, providing feedback, and empowering teams to take ownership