About Rebar

Rebar is building the AI operating system for commercial HVAC, Electrical, and Plumbing.

Over the past year our quoting platform has processed tens of thousands of projects across North America and we’ve doubled our revenue in the first 6 weeks of this year. Our customers include many of the top firms in the industry. Some of these companies are running billion-dollar construction projects on workflows that still look like it’s 1985.

Construction is 10% of GDP and still massively underserved by software. We are changing that.

We recently raised a $14M Series A from leading construction tech investors and are entering our next phase of growth. We are building a set of AI native products that will define how this industry operates.

We’re looking for a Head of Marketing to build and lead Rebar’s marketing function—driving pipeline, sharpening our positioning, and defining how we show up in the market.

The Role

We're hiring a Head of Marketing to own Rebar's marketing function end-to-end: strategy, budget, demand generation, brand, content, events, and positioning. You'll build the team that runs it as we scale. We believe the commercial construction supply chain is about to go through a massive AI-driven transformation. Rebar sits at the center of that shift, and we have a unique opportunity to become the defining voice of AI in pre-construction.

This is our first marketing leadership hire, and it's a player-coach role. You'll set the strategy and own the number, and you'll also write the posts, launch the campaigns, and work with our events team. You'll report to the CEO, work closely with the Head of Sales, and be part of the leadership team shaping company strategy.

Today, much of our growth comes from strong market pull, customer referrals, industry relationships, and outbound sales. You'll own Rebar's external presence: how we show up across every channel and every room. That means the content that earns trust, the events where relationships get built, and the commercial narrative that makes us the obvious call before a demo is even scheduled.

What You'll Do

Own Marketing Strategy & Build the Team

Set Rebar's marketing strategy, annual plan, and budget, tied directly to pipeline and revenue targets

Own the marketing-sourced pipeline number and report on it to the CEO, the leadership team, and the board

Build and scale demand generation across paid acquisition, lifecycle, outbound campaigns, partnerships, events, and growth experiments

Run performance marketing end-to-end on channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution

Improve conversion across the funnel through messaging, targeting, experimentation, and optimization

Hire and develop the marketing team as we scale. Decide when to hire full-time and when to use contractors or agencies, and manage those partners across paid, design, video, and content

Define Rebar's Voice in the Market

Establish Rebar as the defining voice of AI in pre-construction and commercial construction supply

Own Rebar's LinkedIn presence across organic and paid. Ship consistent, high-quality content, including customer stories, product launches, podcast clips, executive POVs, and industry commentary

Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content for suppliers, estimators, contractors, and operators

Turn customer pain points, workflows, and product capabilities into clear, compelling messaging that lands with commercial construction teams

Partner with the CEO on a founder-led content program. The CEO commits about 2 hours a week to content collaboration (interviews, raw audio, draft reviews) and shows up for the podcast

Build Customer & Industry Storytelling

Stand up and scale Rebar's customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution

Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content