About Quizlet

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week.

We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.

Let’s Build the Future of Learning

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

Why Join Quizlet?

🌎 Massive reach: 60M+ users, 1B+ interactions per week

🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science

📈 Strong momentum: Top-tier investors, sustainable business, real traction

🎯 Mission-first: Work that makes a difference in people’s lives

🤝 Inclusive culture: Committed to equity, diversity, and belonging

About the Role

You'll run lifecycle marketing at Quizlet alongside our existing Lifecycle Manager, splitting the work by what each of you is best at or interested in rather than by seniority. Lifecycle is a small team with a large surface, so you'll be in the platform, writing and iterating copy, and launching campaigns yourself.

This work at Quizlet sits at an unusual intersection: our users are students whose needs change by season, by course, and by how close their exam is. Getting the right message to them at the right moment is a real problem, not a templating exercise. There's also a net-new product in the mix, which means building a lifecycle program from nothing rather than optimizing one that exists.

In this role, you will

Own programs end-to-end — influence the brief, iterate the copy, project-manage creative development, build the campaign in our lifecycle platform, and launch it with minimal oversight.

Shape the lifecycle strategy and roadmap across activation, engagement, conversion, retention, and winback, via push, email, and in-product modals.

Partner closely with Product Management on instrumentation, triggers, eligibility, and launch coordination, so lifecycle is designed into features rather than bolted on afterward. Getting materially more synchronized with Product is a priority for the coming quarters.

Stand up lifecycle for a net-new product — evaluate how to do all of the above for something launching from zero, including a separate workspace, go-to-market coordination with Product Marketing, and a behavioral trigger roadmap built from scratch.

Grow our mobile push opt-in rate, expanding the addressable audience for one of our highest-performing channels.

Build toward richer, more real-time segmentation — behavioral signals that reflect how students actually study, and the cross-functional backing to make genuine personalization possible.

Own conversion and retention targets for lifecycle-influenced MAU and revenue, in close coordination with Product Management, and report on them with a clear view of what's working and what you're changing.

Run a disciplined experimentation program. You design the tests, hold the line on rigor, and retire programs that don't earn their place in the user's inbox — including owning message volume and frequency governance, and pushing back internally when a send isn't worth the attention it costs.

Partner with our Ads team on sponsored email and co-marketing campaigns, coordinating builds and keeping the overall user experience coherent.

Extend lifecycle into our international markets in close collaboration with Growth, Product, and Partnerships — adapting journeys, timing, and messaging to local academic calendars and norms rather than translating what works in the U.S.

What you bring to the table

Hands-on experience owning lifecycle or CRM programs end-to-end for a consumer product at scale — brief through build through launch, not just strategy decks.

Fluency with a modern lifecycle platform: audience building, triggered journeys, templates, and campaign QA.