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Provenir is the unified Decision Intelligence Platform that gives enterprises full control over end- to-end customer decisioning — to manage risk, drive growth, and transform business outcomes. By consolidating data, AI models, intelligence, agents and governance into a single decisioning environment, Provenir empowers business teams to configure and evolve strategy directly, while maintaining enterprise-grade reliability and regulatory compliance. Trusted by 120+ institutions in 60+ countries, Provenir processes over 4 billion decisions annually — turning architectural coherence into sustained risk performance and measurable value. Ready to solve meaningful challenges, work with enterprise customers, and help shape the future of AI-powered decisioning? Join us.

We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.

You will own the marketing automation ecosystem, leveraging Salesforce / Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.

Responsibilities

1. Lifecycle Strategy and Campaign Development

Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion using Salesforce data

Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities

Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes

2. Email Marketing and Marketing Automation

Own the strategy, execution, and optimisation of email marketing programs across the full funnel

Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals

Develop personalised, behaviour-driven communications to increase engagement and conversion quality

Ensure best practices in deliverability, compliance, and performance optimisation

3. Segmentation, Personalization and Audience Analytics

Define and maintain advanced segmentation frameworks across the database

Leverage behavioural, firmographic, and engagement data to:

Build highly targeted audiences

Deliver personalised campaign experiences

Analyse user behaviour across touchpoints to identify:

Engagement patterns

Drop-off points

Opportunities for optimisation

4. Performance Measurement and Reporting

Own campaign performance tracking and reporting within Salesforce/Pardot

Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion

Provide actionable insights to optimise campaigns and inform broader growth strategies

5. Cross-channel Collaboration

Work closely with:

Paid Media Manager to align acquisition and nurture strategies

UI Designer and Website Manager to optimise conversion paths and content journeys

Field Marketing to localise and adapt campaigns to regional needs

Sales teams to align on lead quality, engagement, and pipeline progression

Ensure lifecycle programs are fully integrated into the content marketing calendar

Work with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience

6. Required Skills and Experience

Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments

Proven advanced expertise in Salesforce is essential and Pardot, including:

Campaign setup and automation workflows