About PointFive

PointFive finds the cost buried inside enterprise infrastructure, from the cloud to coding agents. We pioneered DeepWaste across cloud and data platforms, and we are now doing the same for AI token spend with TokenShift.

Fanatics, H&M, Hertz, Nubank, Citizens Bank and other Fortune 500 companies use PointFive to see and cut what their infrastructure and AI actually cost.

We have raised $96 million, most recently a $60 million Series B led by Accel. Engineering sits in Tel Aviv and our go-to-market team is focused on North America. PointFive Labs, our research arm, publishes original work on how infrastructure and AI actually get paid for.

CRN named us one of the 10 hottest cloud computing startups of 2026, Forbes Israel put us on its Next Billion Dollar Startups list, and Redpoint selected us for its InfraRed 100, its ranking of the private companies shaping the future of cloud infrastructure.

About the role

This is a hands-on creator role. You will make most of what PointFive publishes on social yourself: short video, carousels, infographics and posts, the stories our research turns into, and the posts our founders and our people put their names on.

You will build the organic engine underneath our growth. That means growing the audience for PointFive and our leaders on LinkedIn and X, and bringing more of the right people to our website. When someone asks a colleague, a search engine or an AI assistant about infrastructure and AI cost, the answer they find should be ours, and it should be good.

PointFive Labs, product and leadership bring the findings and the expertise. You turn them into things people read, share and cite. This is an in-house role in Tel Aviv: you sit with our founders and researchers and get to know the company properly, not work at arm's length like an agency.

What you'll do

Create social-native content end to end: short video, carousels, infographics and posts, made by you.

Turn PointFive Labs research into stories and visuals: launch posts, short videos, data-driven threads, charts people screenshot and report narratives that press and practitioners repeat.

Own PointFive's growth on LinkedIn and X: grow the audience, learn which formats travel on each, and keep a voice that sounds like people, not a brand account. Run a weekly rhythm across the company page, our founders and the engineers who post.

Build an executive voice. Work with our founders and leaders to find their point of view, shape it, and help them post consistently in their own words.

Build employee voice. Make it easy and appealing for our engineers, researchers and sellers to share their work and ours, without it ever feeling like a mandate.

Make what we publish easy for search and AI answer engines to find, trust and cite: original data, clear structure and answers to the questions buyers actually ask.

Write for the website too: blog posts, research pages and answers that bring people to PointFive and give them a reason to stay.

Work hand in hand with our VP Marketing. Their ideas need words, and your stories need big moments.

Watch what travels on each channel, double down on it and drop what doesn't. You know your numbers without living in a dashboard.

The kind of briefs you'll get

Labs just finished a study on how companies really spend on coding agents. Turn it into a launch post, a short video, a carousel and 3 charts people will share.

Our CTO has a strong take on a new hyperscaler pricing change. Get it out in his voice by tomorrow morning.

One of our engineers found something clever in a customer environment. Help them write it up so other engineers learn from it, with our name on it.

Buyers keep asking AI assistants which tools find cloud waste. Make sure the answer includes us, and that it's accurate.

Everyone writes about this technical topic the same boring way. Write the version people actually finish.

You might be the person if

You have 3+ years creating content for social at a B2B or tech company.

You make social content yourself across formats (video, carousels, infographics, posts), and you have a portfolio to show for it.