About Nabla

Nabla delivers a unified clinical AI platform used by healthcare organizations across specialties and care settings. The platform includes:

Ambient AI documentation that captures clinical conversations and generates structured notes.

AI-powered dictation and clinical workflow tools embedded directly within EHR systems.

Agentic AI capabilities that support multi-step clinical and administrative tasks.

Enterprise-grade infrastructure built for secure deployment across health systems.

The Role

Nabla's next stage of growth requires a stronger product marketing engine at the center of our marketing strategy: sharper positioning, clearer choices across segments and channels, and a GTM organization equipped to win increasingly complex deals. Our go-to-market spans several segments, buyer types, and routes to market, including direct sales and a growing partner and reseller ecosystem.

The Head of Marketing will lead a team of 6-8-person spanning product marketing, growth content, design, and marketing ops. Brand, communications, PR, and events sit with the COO, which keeps your time on positioning, launches, competitive strategy, and pipeline.

Responsibilities

Product marketing

Shape Nabla’s go-to-market strategy across segments, buyer types and routes to market, identifying where we should focus, how we differentiate, and how our narrative evolves as the market changes.

Own Nabla's positioning and messaging architecture, sharp enough that Sales, CS, Product, and our partners all use the same words

Build the segment-level narrative across our buyer types, from clinical leadership to operations and finance, and adapt it for each route to market including partners and resellers

Own launch strategy and execution for new products and modules: readiness, narrative, pricing story, enablement, adoption

Build the competitive intelligence function: battlecards, win/loss discipline, and a real view of how we win against the incumbents

Own sales and partner enablement content and make it something the team actually reaches for: pitch, objection handling, ROI and outcomes proof

Growth

Own the demand strategy, in coordination with the COO and growth lead.

Manage the growth lead who executes it: paid, SEO and web, lifecycle, and account-based programs. You are not expected to be in the weeds of campaign execution

Own marketing's pipeline number and how it is reviewed

Content

Point the content team at pipeline and credibility rather than volume

Prioritize proof over promotion: clinical evidence, outcomes data, customer stories, material that survives procurement and committee review

Own a single, clear content roadmap and the trade-offs behind it

Marketing ops

Coach and guide the marketing ops manager, ensuring strong alignment and communication between Marketing and the broader company

Oversee the marketing stack, data, processes, and reporting

Ensure a clear, measurable view of marketing’s contribution to pipeline and revenue

Resourcing

Diagnose where PMM and growth are under-resourced, and turn that into a clear, prioritized hiring and structure recommendation

Distinguish what needs a hire, what needs an agency or contractor, and what needs better process before more headcount

Qualifications

10+ years in B2B marketing, with real depth in product marketing. You have personally built positioning and launch systems, not just managed people who did

US healthcare technology experience, with exposure to more than one route to market. Direct enterprise sales plus channel, reseller, or partner motions

Track record marketing to multiple buyer types, clinical and administrative. They buy differently and the messaging has to reflect that

Proven leadership of a marketing team of 5+ across PMM, Growth, Ops

Strong command of the demand mix (paid, SEO/ GEO, lifecycle, ABM) at a strategic level. You can direct a growth lead and judge the work without running the campaigns yourself

Data-driven: comfortable owning a pipeline target, defending attribution, and reporting to leadership and the board