TikTok Shop, Influencer & Social Media Manager
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Position Type: Full-time
Location: Philippines (Remote)
Schedule: EST
About the Company
Our client is a growth-focused marketing partner that helps DTC and B2B brands scale through data-driven marketing, performance advertising, retention, e-commerce, and profitability-focused strategies. Their services include paid media across Google and Meta, email and SMS marketing, business intelligence, e-commerce development, and fractional CMO leadership. They work closely with growing brands to improve revenue, customer acquisition, ROAS, and overall profitability.
About the Role
We are looking for a TikTok Shop, Influencer & Social Media Manager to own and grow TikTok as a commerce and marketing channel across multiple client accounts. This role combines TikTok Shop operations, influencer and creator partnerships, affiliate marketing, UGC, social media management, and content strategy. The ideal candidate understands how to turn TikTok activity into measurable business results, with a strong focus on GMV, conversion, creator performance, and revenue. You will manage TikTok Shop storefronts, source and negotiate with creators, coordinate affiliate and UGC programs, support Live Shopping initiatives, manage TikTok content calendars, and work closely with creative, media buying, and account teams.
The ideal candidate is highly organized, commercially minded, TikTok-native, and comfortable managing multiple brands and competing priorities in a fast-moving environment.
Responsibilities
TikTok Shop & Social Commerce
Set up, maintain, and optimize TikTok Shop storefronts across assigned client accounts.
Manage product catalogs, listings, pricing, and product information in coordination with Shopify or other e-commerce platforms.
Build and manage creator affiliate and commission programs to drive TikTok Shop sales.
Support the planning, scheduling, and execution of TikTok Live Shopping events.
Monitor TikTok Shop performance, including GMV, conversion rate, AOV, and product-level performance.
Monitor TikTok Shop policies, platform updates, and compliance requirements.
Coordinate with TikTok Shop agencies, vendors, and other external partners when needed.
Identify opportunities to improve storefront performance, creator-driven sales, and overall TikTok commerce results.
Influencer & Creator Partnerships
Research, identify, and evaluate TikTok creators and influencers based on audience, engagement, content quality, brand fit, niche, and product alignment.
Source creators for influencer campaigns, affiliate programs, UGC, and paid advertising.
Build and maintain organized creator pipelines and databases across multiple client accounts.
Conduct creator outreach and negotiate rates, deliverables, usage rights, commissions, and campaign terms.
Manage creator onboarding, gifting/seeding logistics, contracts, deliverables, and timelines.
Coordinate content reviews and approvals with creators before publishing.
Maintain strong creator relationships and represent each client's brand voice in creator-facing communications.
Track creator-level performance, ROI, sales, and repeat partnership opportunities.
Coordinate creator payments and invoicing with internal teams.
TikTok Content & Social Media Management
Own and maintain TikTok content calendars for assigned client accounts.
Research TikTok trends, sounds, formats, competitors, and emerging content opportunities.
Develop content concepts, hooks, captions, scripts, and creative directions in collaboration with the content and creative teams.
Coordinate with designers, editors, media buyers, and account managers to ensure content is produced and delivered on time.
Review short-form content and UGC for quality, brand alignment, and advertising effectiveness.
Identify TikTok content and creator assets that can be repurposed for Meta Ads and other paid channels.
Manage day-to-day TikTok community engagement, including comments and DMs, while maintaining the appropriate brand voice.
Monitor TikTok analytics and use performance insights to improve future content and campaigns.