Why Mend.io

We are redefining how modern organizations secure software from open source and custom code to AI-generated components. As the creators of the first AI Native AppSec Platform, we help global enterprises stay safe, fast, and compliant in an era of AI-driven development. Our platform combines intelligent automation, deep risk visibility, and developer-first experiences, shaping the future of application security.

We are also committed to building a collaborative, empowering workplace. If you are excited about this role but do not meet every requirement, we encourage you to apply. Your perspective could be exactly what we need!

As we continue to scale globally, we are seeking a strategic, market-driven Head of Product Marketing to define our positioning, sharpen our differentiation, and accelerate revenue growth, including establishing Mend.io as the definitive voice in AI Security and expanding our reach through direct, channel, and technology alliance partnerships.

Location: US (Remote)

Reports to: Chief Marketing Officer

Direct reports: Two PMMs

This role will lead Mend.io's product marketing strategy and execution across our application security, AI Security, and software supply chain security offerings. This leader will own messaging, positioning, competitive strategy, pricing and packaging input, analyst relations, partner and alliance marketing deliverables, and go-to-market enablement.

This is a highly cross-functional role, working closely with Product, Sales, Business Development/Alliances, Customer Success, Demand Generation, and Executive Leadership to drive pipeline growth, market expansion, and category leadership.

Responsibilities

Strategic Leadership

Define and evolve Mend.io's category narrative, positioning, and differentiated value proposition, with AI Security as a core pillar of the company's forward-looking strategy

Shape and refine ICP segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leadership

Drive go-to-market strategy for new product launches and major releases, including AI Security capabilities and partner-delivered solutions

Translate product capabilities into compelling business value for CISOs and security decision-makers

Messaging & Positioning

Develop clear, differentiated messaging frameworks aligned with key verticals and use cases, including securing AI-generated code, AI productivity agents, and AI/ML application risk

Own core messaging across the website, sales materials, field enablement, and campaigns

Elevate Mend's thought leadership in AI Security, open source security, AST, and software supply chain security

Sales Enablement & Revenue Acceleration

Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks

Partner with Sales Leadership to evaluate win rates and shorten sales cycles

Support enterprise deals with strategic messaging and competitive insights

Product Launch & Portfolio Marketing

Lead cross-functional product launch processes

Ensure cohesive positioning across Mend.io's platform and modules, including AI Security offerings

Influence roadmap prioritization through market and competitive insights

Competitive & Market Intelligence

Establish a structured competitive intelligence function, including tracking the emerging AI Security vendor landscape

Analyze market trends, industry shifts, and emerging threats impacting AppSec and AI Security

Equip sales teams with actionable competitive differentiation

Partner & Alliance Marketing

Develop and execute partner marketing deliverables across direct, channel, and technology alliance partnerships to expand Mend.io's reach and influence

Build joint value propositions, co-marketing campaigns, and enablement content with strategic technology alliance partners, such as cloud, CI/CD, SIEM/SOAR, and AI development platform providers

Partner with Business Development/Alliances to create channel partner enablement, including partner playbooks, training, and co-selling materials for resellers, MSSPs, and GSIs