Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media.

Madhive is looking for a Senior FP&A Associate to join our Strategic Finance team in New York. The successful candidate will own core forecasting, reporting, and business partnering infrastructure, directly informing pricing, investments, and stakeholder reporting.

This is a builder's role. You will design and automate maturing financial processes, establish operational standards, and communicate complex insights clearly across the business.

You will report to the Director, Strategic Finance and partner closely with all the departmental leaders across the business.

This role is based out of our New York City headquarters at 225 Broadway. We operate on a hybrid model, and the ideal candidate will work from the NYC office 3 days per week as needed for team collaboration, close cycles, and planning sessions.

What You'll Do

Planning & Forecasting

Own the integrated operating model — maintain a multi-schedule three-statement model with scenario testing, clear source mappings, and documented logic changes.

Build the annual budget & planning cycle across revenue, OpEx, headcount, and cash alongside department heads.

Manage headcount and compensation planning, keeping forecasts reconciled with HRIS census and approved compensation structures.

Model revenue dynamics including platform fees vs. media pass-through, take rates, gross vs. net revenue, and AdTech unit economics.

Design the planning rhythm — establish budget-vs-actuals reviews, spend approval workflows, and monthly business reviews.

Reporting & Close

Support the monthly close alongside Accounting by preparing accruals, reviewing actuals, and analyzing variances.

Deliver monthly reporting packages with variance analysis against budget, forecast, and prior periods.

Maintain system reconciliations, including NetSuite-to-Looker bridges with fully documented variance drivers.

Analyze profitability across products, business lines, customers, and channels.

Track core KPIs including ARR, NRR, gross/logo retention, cohort profitability, CAC payback, and gross margins.

Prepare stakeholder materials for Board, lender, and investor presentations, including debt covenant calculations.

Controls & Data Integrity

Ensure data accuracy by tying out deliverables against approved models and control totals before distribution.

Validate source data from NetSuite, Looker, Salesforce, and HR systems before model ingestion.

Maintain version control and document all formula, logic, and mapping updates across shared tools.

Business Partnering

Partner with department leaders across the organization to evaluate spend and stress-test assumptions.

Manage tech & AI economics — forecast cloud spend, build cost attribution tags, and track AI/LLM unit economics.

Systems, Automation & Data

Streamline FP&A workflows by optimizing ERP and planning systems to reduce manual processes.

Standardize metrics & reporting in collaboration with BI, Systems, and Accounting.

Document financial processes to ensure scalability, audit readiness, and continuity.

Who You Are

4–6 years of experience in FP&A, strategic finance, corporate finance, investment banking, or consulting.

Bachelor's degree in Finance, Economics, Accounting, or a quantitative field.

Advanced financial modeling experience building integrated 3-statement models from scratch.

Strong control discipline with a proven track record of error-free, board-grade deliverables.