Take your career to new heights with Loopio! 🚀✨

This role exists to make sure Loopio's product releases land with the biggest possible impact on customers and the market. Every release only creates value if the right people know about it and can act on it: customers need to understand what changed, support and sales need to be able to talk about it and demo it with confidence, and the market needs to hear about it. This role owns making that happen, coordinating the collateral, timing, and enablement work behind each release to maximize customer awareness and adoption.

Beyond the release focus, this person will take on general product marketing responsibilities as part of our Product Growth & Experience team, working alongside product managers, designers, and engineering teams. The candidate will contribute to positioning, messaging, sales enablement, customer proof, and other product marketing activities.

Note: This is an existing vacancy on the team

💻 What You’ll Be Doing

Release marketing and enablement

Own the process, timing, and coordination behind customer-facing release collateral: release notes, demo videos, demo scripts, and help/training content, working with the product teams who create it

Track what each product team is shipping and work backward from ship dates to make sure collateral is ready on time, not scrambled together after the fact

Run and support Loopio's GTM enablement cadence, briefing support, sales, and CS on what's shipping, what changed, and how to position and demo it

Set and hold a quality bar for release collateral, editing or pushing back on drafts that aren't customer-ready

Design ways to build and measure customer awareness and adoption after a release ships, not just at launch

Partner with mission team leads and the broader product marketing team to make sure messaging and positioning are consistent across release notes, demos, and enablement materials

Build and maintain internal agents and lightweight automation that make the release process itself faster and more reliable (examples: release digest automation, ship-date tracking, first-draft generation for release notes or FAQs), and own these tools operationally

Product marketing (general)

Contribute to positioning and messaging work for Loopio's product areas as part of the broader product marketing team

Build and maintain sales enablement materials: battlecards, competitive FAQs, and objection-handling content

Partner with customer marketing on proof points, case studies, and reference stories that support both releases and broader campaigns

Support buyer and customer research (interviews, surveys, win/loss input) that informs positioning and messaging

Support launch planning and go-to-market execution for larger initiatives beyond individual releases

Contribute to campaign content such as webinars, blog posts, or sales decks as the product marketing team's calendar requires

Maintain awareness of the competitive landscape and incorporate it into release, launch, and enablement materials where relevant

✨ What You’ll Bring to the Team

2 to 4 years of experience in product marketing, marketing, or a related go-to-market role, ideally in B2B SaaS

Strong writing and editorial judgment, able to turn technical feature detail into clear, customer-ready narratives

Comfortable coordinating with writers, marketers, and video/demo creators to keep collateral on schedule

Working familiarity with core product marketing fundamentals: positioning, messaging, and launch planning

Experience using Claude, Claude Cowork, or Claude Code (or similar AI tools) to build workflows, automations, or agents

Organized and detail-oriented, with the judgment to know when a process gap needs fixing versus when a one-off exception is fine

Comfortable operating across many teams without formal authority over any of them

Where You’ll Work 📍

Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.