AI Growth Manager Ads

About lemlist

lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.

Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.

We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.

And we’re just getting started.

We are hiring an AI Growth Manager, Ads to double our paid acquisition: €1M spent in 2026 → $2M/year, driving signups, purchases and expansion.

Paid is already our #2 revenue channel, and we're probably using 1% of it. Our competitors spend up to 10x more than us. We've been too bottom-funnel and way too careful.

So we made the call: paid is a PLG channel. Think subscription-app playbook for B2B SaaS → hundreds of creatives a month, ad → free trial → purchase, ROAS to the cent, and ads that create demand on top of catching it.

You'll own the whole thing. Meta and Google today, YouTube, TikTok, Reddit and ChatGPT ads next. Big budget, full ownership, zero media buyers. You'll build the agents that let one person run what most companies staff with five.

You'll report to Erwan (VP Growth) and work with Lifecycle, Website, Influence and the GTM Club.

What your impact will look like

Within 3 months, you'll have

Taken over Meta and Google Ads end to end, audited both and shipped a V1 strategy (audiences, funnels, angles, budget ramp-up by geo)

Rebuilt tracking so every creative, landing and geo is measured from click to first payment

Launched the creative engine (creators, AI, UGC) → 200+ creatives shipped in a month

Plugged Adkit (already live on Google) into Meta and shipped your first agents: daily perf in Slack, creative briefs fed by reviews and competitor ads, auto-rules

Tested one new channel: YouTube, TikTok, Reddit or ChatGPT ads

Within 12 months, you'll have

Scaled paid to a $2M/year run rate with LTV/CAC above 6

Hit 500+ creatives a month, half new concepts, half iterations on winners

Handed 80% of day-to-day ops (launches, copy, keywords, reporting) to agents you built

Given every geo × persona × use case its own hooks, ads and landing, all tracked

Tested 3+ new channels and turned at least one into an evergreen program

Built one measurement framework everyone trusts: signup → paid → expansion

Bonus: shared your playbooks publicly on Linkedin

What you'll do concretely

Build the system first

Map what running paid at lemlist really looks like day to day, spot what's slow or broken, automate it

Build agents that brief, produce, launch, analyse and iterate, and get better every week. Stack: Adkit, Claude, Storyblok + Meta + Google Ads MCPs

Your weekly question: "how does this run without me, and how does it learn?"

Own paid end to end

Meta first, Google right behind

Audience first, channel second: find where our buyers hang out, then pick YouTube, TikTok, Reddit, ChatGPT ads or whatever comes next

Run campaigns across channels with one message and one funnel

Run the creative engine

Build a creator pool (paid per creative or on perf) + AI production + agencies

400–500 creatives a month: 50% new, 50% iterations on winners, 3–5 hooks per concept

Turn everything we produce (GTM Club videos, influencer posts, webinars) into ads. Kill losers fast, milk winners until they die

Write ads people actually click

Thumb-stoppers that stand out in a feed full of AI SDR ads

Emotional and MOFU angles: traction, quotas, commissions, "how do I close my first 50 customers?"

Our customers' words, pulled from G2 reviews, sales calls and prospect replies

On Google, copy that matches what people really type. They search like they prompt ChatGPT now

Steal ideas from fashion, sport and food brands. Never from our competitors

Ship your own funnel

One ad, one hook, one landing. You build and A/B test them yourself

You own tracking: events, Conversions API, attribution

No engineering queue. You have Claude, the MCPs and access to everything