About Leap

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.

Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.

We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

About the Role

We’re looking for a Senior Lifecycle Marketing Manager to help build and scale the programs that turn eligible members into engaged, active Leap members. Reporting to the Head of Member Activation & Lifecycle Growth, you’ll play a key role in developing lifecycle strategy while owning the day-to-day execution and optimization of member communications across email, SMS, direct mail, landing pages, employer channels, and more.

You’ll work across the entire member journey, from initial awareness and enrollment through activation, treatment, ongoing engagement and retention, identifying the right message, channel, and moment to help members take the next step.

This is a hands-on individual contributor role with meaningful ownership across both lifecycle strategy and execution. You’ll help shape how Leap engages members throughout their journey, translating insights and business priorities into thoughtful, multi-channel programs that drive action. You’ll own programs from strategy through launch and optimization, bringing together strong lifecycle strategies, operational excellence, experimentation, and a deep understanding of the member experience.

You’ll work closely with Client Success, Member Services, Clinical, Product, Data, Sales, and other teams to create a member experience that is clear, supportive, personalized, and measurable.

What You’ll Do

Build and optimize lifecycle journeys: Help design and continuously improve member journeys across awareness, enrollment, activation, treatment, and ongoing engagement. Define audiences, triggers, messaging, channel strategy, and success metrics for each stage.

Own multi-channel campaign execution: Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels, including HR communications, benefits portals, open enrollment materials, and more.

Translate strategy into compelling member communications: Develop campaign briefs, messaging frameworks, and creative direction that turn complex healthcare information into communications that are simple, relevant, empathetic, and action-oriented. Write and edit member-facing copy directly when needed.

Lead lifecycle marketing for client launches: Partner with Client Success and Implementation to develop and execute member communication strategies for new client launches, including timelines, audience strategy, client-specific messaging, employer toolkits, approvals, deployment, and post-launch measurement.

Own lifecycle marketing operations: Manage campaign builds, segmentation, personalization, journey orchestration, QA, deployment, and ongoing optimization within our lifecycle marketing platform. Build scalable processes, templates, documentation, and campaign calendars that enable the team to move quickly without sacrificing quality.

Develop and optimize landing experiences: Lead the strategy, content, and optimization of member-facing landing pages, partnering with Design and Engineering where needed to improve conversion and create a seamless experience from communication to action.

Build a culture of experimentation: Execute a testing roadmap across subject lines, messaging, creative, calls to action, timing, cadence, channel mix, personalization, and journey structure. Design thoughtful A/B and multivariate tests, analyze results, and translate findings into actionable recommendations.